IF that is true, how is walmart at price matching if you already bought the player but wanna get the gift card? I got a 1500 at my walmart a week ago, I would hope I would not have to haul the player in there to get the $100 card. but it is walmart and they can be real a$$'s sometimes.
Also, can you post a link to the part about any BD player, I only see the PS3 and BD30 mentioned
Edit: oh, well, it's so big and blatant in the ad, that's why I missed it. Somehow I think this will require some arguing with CSM to get them to honor it. Or there will be a correction posted.