Originally Posted by PopcornReady
I think there needs to be a little more imagination applied here (in the forum).
HD DVD (and Blu-ray, for that matter) is around not because studios want us to have sharper images, but because they want to "monetize" their library of movies that everyone has already bought and watched.
Embedding the Internet into the HD DVD viewing experience is brilliant, like IME, but on steroids. The deeper you become engaged in the previously passive watching, the more likely they can find ways to get you to spend more money: upfront for the discs; ongoing for merchadise and special events driven through the Internet.
Hands up anyone who DOESN"T want to watch their favourite with a canned commentary instead of, oh I don't know, Mark Hamill joining in live for Star Wars, Part Four?How much would you pay for that?Facebook, YouTube and all the rest
are about building communities and then overlaying a commercial component that adds value to all the "free" stuff.
This, well executed, could be big -- and Blu-ray, without a mandated Internet connection -- may need to scramble to catch up. A "proof of concepts" like Harry Potter
and Bourne Ultimatum
will make this a little clearer.
I recall a press release a few months back highlighting the possibility of filmmakers joining in on such a session and controlling the players in the "audience." I think some people are failing to see the bigger picture. Not to mention that BD-J 1.1 doesn't require ethernet so such capabilities simply won't happen (yet again) on the other side for quite some time. I hope the public can see a clear disparity between the capabilities of both formats. It's obvious where Warner's preference lies when HP gets this treatment.
I don't understand the current "MySpace" generation so while this feature is "cool" it is not something I would use beyond trying it out for a spin. I'm confident this is not where the creativity will stop with HD DVD and HDi. This is but the tip of the iceberg. Looking at the bigger picture it's very telling that such features are only possible on one format. Thankfully, the most capable format is also the affordable format.
Unversal's Ken Graffeo is very clear as to what audience they are going after:
"Web-enabled network features made possible through HDi are particularly compelling because they bridge the gap between physical media and the Web-based world of the MySpace generation." [SOURCE]