Originally Posted by Kosty
Its also common sense that they will look at dedicated player sales and will give them a chance to affect the software sales numbers. Price reductions on HD DVD titles, like the OP noted, and greater retail availability may increase the sales rates of HD DVD titles. Just look at this weeks Amazon rankings to see the effect of an HD DVD price reduction.
Originally Posted by rob71
But the same thing happened a couple of weeks ago with very little
It had a dramatic affect on increasing Amazon sales, its just that it did not dramatically alter the Nielsen/Videoscan rankings as other factors were more significant.
You have to consider the ratio was affected by about 50,000 or so Open Season Blu-ray titles given with the purchase of PS3s at Best Buy.
Amazon is only one retailer and any trends it indicates can obviously be overwhelmed by other factors.
The issue with Amazon and HD DVD sales it that independently it shows that effective price drops are a significant factor in the amount of units moved.
Thats an apples to apple comparison. Drop prices at Amazon and dramatically more units move.
Applies both to HD DVD and Blu-ry although we have seen more Blu-ray BOGO sales throughout the year.
You can't be fixated on the Nielsen rankings as a win/lose issue. Warner in particular is probably more concerned with how its titles are doing, where when sales are equal HD DVD is much more competitive.http://www.blu-crew.com/WarnerWars.php
The bottom line though , as is the point of this thread, lower prices for software and greater availability will lead to more sales over time, especially to an ever increasing pool of dedicated and otherwise available owners.