Originally Posted by arbitrage000
I totally agree how almost no one understands the only true value of 120hz and that most of these new 120hz lcds don't give you any real benefit unless you like looking at the stupid motion enhancing images...to me they give me a headache and look totally worthless. Very odd marketing formula someone came up with. Only the lucky few who decide on SOny or Pioneer will ever be able to get the benefit of true 3:3 or 5:5 pulldown and just to get this benefit you have to turn off the motion enhance anyways in the sonys.
I think the problem is that HDM is so small. Right now the only advantage of a even cadence (3:3, 4:4, 5:5) would be for HDM. For users watching HD cable or upconverting DVD or playing video games it does nothing. So even cadence is a feature that is useful to <1% of the market while interpolation is a "feature" that creates buzz for 99% of the market.
The CE companies are just following the money. This is the big problem I have when people say HDM staying small is not a problem. If
HDM made up 10% of the market by Christmas 2008 we would likely see a 24p mode from every CE company. They would use "cooler" names like True24, Cinema24, or something like that. As long as HDM remains a rounding error in terms of sales features like 5:5 pulldown will not get much exposure.
I ended up getting a more mainstream 60Hz HDTV for this reason. I hope
to see more useful 24p support in say 2 years. I would also like to see 120p support on 120Hz panels. It would be great if panels could accept 120p input because consoles wouldn't be limited to 60fps. A 120Hz LCD with 24p,60p,120p input and proper processing would be the "holy grail" for me but I am not holding my breath.