I remember watching the movie Minority Report years ago and thinking to myself . . . "This vision of the future, with people walking down the street while automated advertising tech scans&recognizes them, calling out to them by name trying to sell them stuff, referencing recent purchases they've made etc . . . uh oh . . . that's probably very close to how things will end up being in real life" Of course if/when that does happen, it will be gradual. Slowly but surely we've all seen the embedded ads getting more and more annoying to the point where now many of them are overriding the actual show we're trying to watch. Now I can't watch most shows on TV that have subtitles without one of those STOOPID bugs covering part of the text. Heroes and Wind Talkers comes to mind, the list gets longer by the minute. It's funny how people tolerate this visual crap, some even accusing those of us who think it's so bad there are grounds for some kind of organized opposition of whining, or just looking for reasons to complain. Imagine how people would react if they tuned to a radio station or one of those digital audio stations most cable/satellite carriers offer, and they heard ads put right over whatever they were listening to? Either we'll wake up one day and be in a world similar to minority report where all kinds of ads are targeting us relentlessly from all directions, or eventually people will get too sick and tired of it and demand it to stop. Should be an interesting next couple of decades . . .