It's a Catch-22: If a person says no to "Clash" (or perhaps to other shows in proportion to "Clash"), it tells NBC to increase either "Clash" and/or other programming's promotion through non-traditional methods ("Clash of the Choirs" HAS been heavily hyped traditionally), including constant bugs. If a person says yes, and Clash bugs have already been aired (and it seems that was the case), then it tells NBC that the SuperbadBug tactic "works" and is a good idea to try on other shows. Either way, I suspect NBC wants to continue this no matter what, and uses these surveys to provide "rationale" for it.
There's no way for us to win but not to watch (or take the surveys). Although, if ratings drop, I doubt the executives will ever even consider placing any blame on themselves.
BTW, NBC, if you're reading this, please remember two principles:
1. The K.I.S.S. principle: No, not the band KISS, headed by Gene Simmons (who happens to be one of the cast members of Celebrity Apprentice, coming in January to NBC, but you knew that already), but Keep it Simple Stupid (please don't ban me, mods). The less clutter that's placed on the screen, the better. Tastefulness, sophistication, and class in execution is something that Americans still yearn for, especially today, yes, even in their TV programming.
(On a semi-related note: This SuperbadBug thing reminds me of the people who try to stop [insert construction project here] because they feel that the result would be an eyesore. Maybe they have a point.)
2. The goose that laid the golden eggs. Remember how the farmer got greedy and killed the goose to try to get more than the eggs than he could get with the traditional method? Now you're trying the same tactic here: Trying to grab as much money as you get, in as short a period of time as possible, forgetting the original point as to how to make the money. It never works.
We want you to stay broadcating, and we know you need to make cash. Just, we don't want to get bombarded with constant advertising. Maybe we're a bunch of minority renegades, but how would you know the general public doesn't think the same way on this? How sure are you that you're getting a true cross-section of Americans with those Internet polls? Some don't have the time for them (stay-at-home moms, for instance, most in that coveted 25-54 demo). How do you know Americans overwhelmingly don't agree with Lewis Black's anti-bug speech at the '07 Emmys?
25-54 is still the prime demo, and if you want to get the younger of those viewers, fine. Still, you still have to get the older ones, and alienating them won't help the overall number. More 35-54 yr. olds watch TV than 25-34 yr. olds, and that's not changing right now. If it was, CBS, who doesn't have those obnoxious bugs, on both the SD and HD sides, wouldn't be gathering so many viewers with shows that aren't critic favorites, but are still pulling in very good numbers, especially in the 25-54 department. They're certainly doing better than you in the ratings, overall. So, placing these bugs to catch 25-34's, in exchange for some 35-54's becoming resistant to catching new programming, well, that's not helping your bottom line: You're 100% guaranteed to have viewers not catch ads and promos if they don't watch or TiVo them. In this case, 100%'s a whole lot worse than, say, the 30% that would DVR the shows (and that's a pretty high estimate), that is, unless you want to go broke.
Have a nice day.