Oh, at long last. I can finally think about taking the padlock off the wallet and buying a Blu-Ray player. It wasn't easy to sit out the format war up to now, but I'm really glad I did.
Market prediction: Toshiba will fire-sale their HD-DVD players as early as possible to cut their losses. Meanwhile, dedicated Blu-Ray players (and the PS3) may well go up in price -- although that phenomenon could be offset somewhat with the inevitable advent of off-brand Chinese BD players. Combo players are going to plummet, too, probably landing somewhere slightly above the cheapest BD-only players.
Don't forget the computer side of this, either: Apple announced their exclusive hardware support for BD today as well. Now it's time for Toshiba to to get with the program or risk becoming an irrelevant laughingstock in the tech world. Sony, once they got over their disappointment of losing the videotape war, managed to produce some of the most popular and best-performing VHS players. No reason Toshiba can't do the same with BD.