Quote:The problem is, even the proven companies aren't guaranteed.
All it takes is someone like Microsoft, Google or Apple to snap them up - then shut them down because they compete with their own services, often without a migration policy. Even if they don't shut it down, the second option is to just let it languish with no further development or screw it up to the point it becomes undesirable to use it.
Even worse, though, is when they decide they need to find a way to monetize what they paid for. Then it's ads, ads, ads.....
Of course, none of the above has to happen for a service to fail. All it take is for something more trendy to come along for the peoples to latch onto and away the old company goes.