CES : LG SXRD 1080p Projector

This thread deserves some attention.
The first non Sony sxrd product says there is still life in sxrd.
Why keep any lcd projectors when there is sxrd?

and why didn't LG just call it LCoS or nickname their version. i mean JVC calls their version DiLA. why use sony's nickname "sxrd"? interesting.

SXRD has enough differences from LCOS that it makes sense to call the technology what it is unless they did some kind of variant. You don't see companies giving their own spin on DLP or LCD.

Im thinking it is the Sony. Looks like the Sony lens in a VW100 or 200.
The specs and shape kinda give it away. LG does not manufacture FP.
If we can get the price that will help target which model they are OEMing.

Is it DI or native CR, because LG and a dynamic Iris kind of scares me.

I bet it is with the iris. If this retails for 16k or up then it is the Sony 200.
If it is well under 16k it is obviously not the Sony. Who or what could it be

It would have to be a Sony unit that they are manipulating since it is spelled out as SXRD and that is a Sony product. SXRD is not LCOS.

But it is not simply a rebadge since no Sony projector uses an HQV video processing chip.

Good point. Now we are back to ground zero

http://translate.google.com/translat...&hl=en&ie=UTF8

This is a FP...

Most of it is for market differentiation. As Sony states:
"Unlike conventional LCoS panels, SXRD technology incorporates Sony's unique Vertically Aligned Nematic liquid crystal material for high contrast."
and
"when measured with a conoscope exceeds 4000:1. You get outstanding black level reproduction and images that come alive, with minimum motion smear.

Of course the panel black level claim is a bit of a stretch today.

http://bssc.sel.sony.com/Broadcastan.../whatsxrd.html

Here Sony themselves states SXRD is for marketing purposes:

SXRD: The Latest Microdisplay Technology
Another choice of display technology is LCoS (Liquid Crystal on Silicon), which Sony markets under the name SXRD®. Instead of individual mirrors...

http://my101.learningcenter.sony.us/...PageId=1000005

So am am forced to conclude that Sony does not know what they are talking 'bout.
I hope these facts clear up the situation!

Sigh. You misunderstood his point. SXRD is a Sony product. If a product says SXRD it is using a sony panel.

You also missed the line on Sony's page where it says "As a result, contrast ratio of the microdisplay panel alone, when measured with a conoscope* exceeds 4000:1. This is a reasonable figure as contrast directly off the panel will be high. For example, JVC's new HD100 has a contrast of 40,000:1 off the panel and 30:000:1 after the lens.

According to this razor sharp and faultless logic, it seems both Sony and I must be just plain stupid.
Your wit has made my day. Thanks!

Wow, it's BUTT ugly!

Well the actual micro-display technology is clearly licensed from Sony, otherwise they would never call it SXRD. More interesting will be pricing. LG is a up and coming player in this market but when it comes to displays they don't have Sony's brand recognition or ability to command a premium. Given the pricing of Sony's current PJs, (except for the VW200) I would say these might liven up the FP market if they provide competing technologies at lower prices or any kind of innovation in other aspects of implementation over the Sony competition.

Another player in the HT FP maket is always welcome in my book - hope they make life more interesting for us all.

? Um huh? Yes it is. SXRD is liquid crystal on silicon LCoS.

Unless you are trying to make a symantics statement in that Threefive systems has the trademark LCOS.

Seems to me to be a big leap to say it's a VW60. Just the fact that it has a HQV means that it must be significantly different. (might not have 0.1pix convergence, etc). The lens would also be a big factor.
At least now we have a price - 3999 euros is cheaper than the VW60 (4999 Euro RRP I think which as everyone knows is vastly overpriced compared to the US/Japan prices and competitors).

It's certainly not as aesthetically pleasing as the sony.

Andrea Manuti has gathered from the information of the box on display that the panels used on this unit are the same as the Black Pearl.

Wayne

1300 lumens is quite an increase on the VW60.

It is based on the same model as LCOS but Sony has done some of their own things to it. The SXRD panels are not the same as the LCOS panels in JVC products. That is what I mean.

If they can give me VW-60 panels/performance + a Realta + lots more lumens for less than the price of a VW-60, then they can model the casing on my mother-in-law's head for all I care!

Does it come with the same filter rot and lamp that dies after 200 hours, just as in Sony models?

Sorry, couldn't resist

18 Db .. vewy vewy quiet...

I spent some time with this projector today and I did not like it. The picture seemed a little soft, but the case looked nice in high gloss black with chrome.

Soft might suggest VW50 clone or just poorer optics.
Of course, it could just be poor setup - shows aren't exactly scientific.

Any more news on this upcoming projector?

Comparing SXRD to DILA is an interesting topic. In some respects such as LC layer thickness the two have become more similar. I think Sony also used to use an organic LC material and they've switched to inorganic (similar to JVC). From all of the released literature that has come out both seem very similar from the frontside although the huge contrast difference between the two implies that JVC has done more improvements beyond just using wire grid PBSes (which according to JVC, Sony is also using). So there is a big difference in the frontside that hasn't become public.

From the backside I think Sony is using an analog backplane but with improvements that allow it to run at 120hz. JVC has switched to a digital backplane so this is a pretty big difference although a person could argue that the drive electronics are secondary and that differences in the optical frontside is what's really important.

All in all though, both are the same vertically aligned, polarized, reflective LCOS technology so they (and the whole optical engine) are much more similar than they are different. It'll be interesting to see what happens in the future SXRD/DILA wars. It'll also be interesting to see if/when SXRD matches DILA as far as native contrast goes whether Sony will announce the secret (contrast) ingredient, or if they will continue to keep it secret. My guess is that both Sony and JVC have a vested interest in continuing to keep it quiet in order to keep other manufacturers from gaining entry into this market. So it may be a long time before we really know the full details. Kinda reminds me of an X-files episode