IIRC: There was a BB board member that tried to get BB into disc by mail and kiosk in the 2003? 2004? time frame. He said back then that was the way disc rental was headed. Carl Icahn, a major BB shareholder, and other BB wigs tried to discredit this member and ignored his vision of BBs future.
Turns out he was right. Between Netflix by mail and Redbox kiosk they essentially put BB out of business.
FWIW, Carl Icahn now hold a 10% stake in Netflix. Make of that what you will!!