Ok, now I see with this trade_in program that if doing lots of discs (25) (nad why the hell is 25 the cutoff limit??) that this is an OK deal. After all payment and expenses, depending on how much you paid for the HD DVDs, the average price paid per Blu-ray is about $12-$18... again, that range depends on how much you paid for the HD DVDs.
On a side note, I see that with their "4 movie box sets" (among others), all you have to do is send in the box. I bought 3 of those 4 movie box sets, but I recently moved to a new house, and in an effort to be rid of extra junk/clutter, I threw out the boxed that housed those movies
I also see that there is an option to trade in the singl Matrix movie, AND the Ultimat Matrix set, but NOT the plain 3 movie set
...AND, there are several movies that I have here that aren't even on the list. You'd think they would put ALL movies on the list