Originally Posted by Striderprime00
I think production concern is still a big problem for toshiba. Can they make millions of disc without impacting other disc? Hopefully they can, but if they can't, I like to suggest an alternative strategy for mass market adoption that can be cheaper for Toshiba and other studios.720P
Call me crazy, but AppleTV got some of it right with the minimal standard of HD of 720p. If you stop reading now, i can understand why, but please bare with me for a moment.
You don't get many votes in favor around here, but I can bet that there are more 720p TVs (768?) than 1080p and 1080p is only going for big screens (42" or more). Many people that know say there is no need for 1080p for 42" or less display at normal viewing distance.
Originally Posted by Striderprime00 DVD9 with 720p encodes
This is the alternate strategy that would solve disc production problems for HD DVD, because no upgrade is required for disc production. So there is absolutely no additional manufacturing upgrade cost. Regular DVD players will ignore the second layer because it can't read it and a firmware upgrade on HD DVD player should allow it read the second HD layer from a regular DVD.
I don't think you can fit a 480p movie AND a 720p movie in a DVD9 disc, but with a few tweaks the machine that creates a DVD9 can create a DL Twin disc (DVD5 and HD15). 720p having half the pixels than 1080p don't need the higher bitrate so it can easily fit in HD15 even with extras.
The problem with Toshiba is that they don't own a movie studio that can release some titles with this format and other studios see a risk and they don't want to take it.
Originally Posted by Striderprime00 HD DVD kept at 1080p only
they can keep the HD DVD position as a highend HD disk with 1080p content. This opens up more choice for the market. We have 480p/720p disk for consumer who wants HD, but don't want to pay the additional cost of HD and want compatibity with SD DVD players. Then they have 1080p for consumers that are willing to initially pay a premium for high end content until price fall and HD DVD players are in millions of homes.
Actually it gives the market a "transition" format (480p/720p) and a High End format that will be niche at first but maybe will end in every house.
In the future you can have 720p content and not release 480p anymore and keep the 1080p for high end users, just like having the Fullscreen release and Widescreen release but with a little price difference. Then the high end market can change to 4K but have a base for most consumers.
I think is easier to have a 1080p encode then reduce that to 720p than creating a pan & scan Fullscreen version of a movie.
Originally Posted by Striderprime00 Brand the DVD 480p/720p disk
This is where Dahlsim's DVD+ branding will fit very well. De emphasize HD DVD a little bit for now, and start promoting DVD+ until million of HD DVD players are sold, once the market is ready, slowly switch the emphasis over to HD DVD.
I'm thinking something in the line of DVD+HD
The ideas here are to:
- create a transition product
- the product be HD and great looking on most TVs
- do not sacrifice production
- do not increase costs much
- better 720p than downloads (higher bitrates, interactive features and extras)
Even if Toshiba did this Blu-ray can win the high end market, so in the end we can have HD basic for HD DVD and HD advance for Blu-ray, both market can survive and they can end the SD market in a few years, even dual format players will be more interesting.
I think is easier to make the consumer jump from 480p to a 720p-1080p market than going directly from 480p to 1080p.