Originally Posted by JAC6
Is there a reason that anything turns on whether the player is "free" or not? It becomes part of the installed hardware base and virtually eliminates the chance that the new HDTV purchaser will buy HD-DVD.
Who cares if it is "free"?
Depends on how the information is being presented. I bought an HD-A3 player and got free movies. I could also say that I bought movies and got a free player. Either is valid but paints a different picture.
Also... as the example is sometimes given... If there is a Blu ray BOGO this week, but not for HD DVD... and I have $30 to spend... then I can either buy 1 HD DVD or 2 Blu ray movies. If I am neutral, then I buy Blu ray for the better value for my dollar that week. So Blu ray gets 2 sales instead of HD DVD getting 1 from me... BUT if someone else chooses to go the other way because they do not have Blu ray... then we each only added $30 to the sales.
So... which is more important? Saying Blu ray sold 2:1 over HD DVD? Or saying they each sold $30?
The Blu ray disc sales were a big advantage over HD DVD for the year by quantity... but less so by value. The profits to each format were much closer than the unit sales... which tends to indicate customers buy more of whatever is cheaper, and that tells a different story than saying simply Blu ray "outsold" HD DVD.