Originally Posted by steverobertson
Its ESPN they don't care about their viewers and don't have to care what we want
I'm pretty sure the folks who spend millions of dollars every year on market research for the company would disagree. In fact its more a factor of them listening too carefully to their audiences whims (for all the people who hate what ESPN does you'd be amazed the number of people who like it -- they are after all the highest rated cable network by far). It is, after all, market research and focus groups that drive decisions like having Mike & Mike host Monday Night Football and the Rundown and things like those awful "Who's Now" segments. (though in an inverse way they have certainly been a champion if not the killer application for the HD transition).
The problem is that their reputation was built (like most upstarts) appealing to a fringe and developing smart-ass, slightly irreverent audience (which doesn't sell nearly in this decade like it did prior) but now that they are multinational business, the tendency is to play it close to the vest and make decision based on carefully calculated audience data rather than on style or substance. For all those who complain about MTV, they're doing far better with Tia Tequila on the air than they ever did with Headbangers Ball. This is the unfortunate reality of corporate entertainment.
BTW i'm not a big fan of the new Rundown. It is easier to read and the bluish silver is still within the Sportscenter color scheme, although as Homcom correctly pointed out Sportscenter's insert graphics are red, while the other studio shows use blue (Cold Pizza used to use yellow). I just hope this doesn't mean we'll start seeing more Rundown on ESPN re-airs for other studio programming. I personally don't care what's coming up next on a 20 minute NBA Fastbreak re-air.