Originally Posted by jazztech
I really like the way Tom and Jim make quick decisions with very creative thinking WAY out of the box to give the customer what they want and need in a sub and the particular enhancements of the subs themselves with unimaginable ways to get lower pricing and keep the customers they already have, while getting new ones too.
Its funny because the "trade in credit option" wasn't anything we really officially discussed or announced. I was just in a conversation with a previous customer who was saying they wanted the newest whatever but had to sell their current sub first. IIRC(this was 4-5 years ago?) they said something like they just wnated HALF of what they paid for it. I started thinking...."wait a minute here.."
Then I started doing all the math. Shipping back, all new boxing(we can't use boxing once it's gone thru the fedex shredder twice), shipping to new customer, a couple minutes involved in website updating(outlet),shop time to unbox, inspect, QC, rebox, my time involved in discussing the outlet with anyone who asks all the usual questions about anything in the outlet, etc. It ended up being we could give him more than what he wanted, and we would absolutely have no trouble finding his sub a new home as the outlet stuff tends to go quick..
Back then it was like "okay, this is unusual but it works for all involved, maybe I'll get an inquire a month or something along these same lines. Now, it's every day...I'd say 2-3x a day on avg. But I suppose that's a function of the units in the field too. In 5 years, it might be 10-15 inquires a day. Here comes working 8 days a week...
Also, add in anyone who is considering an ICE+SE driver upgrade. Almost every time once I do the math, they can trade in the current sub for the brand new equivalent. For example, instead of upgrading a xv15 they get a brand new 15v(now the v1510df) for LESS cost than the upgrade most of the time.
It's really one of our most popular "perks" and one that I enjoy quite a bit as I can make two customers happy with the one stone type of thing(new sub to one guy and someone loves getting a good deal in the outlet)..
Power Sound Audio