Walt Disney Press Release: Disney Blu-Ray Title Wave Coming 2008
WALT DISNEY STUDIOS HOME ENTERTAINMENT ANNOUNCES
THE DISNEY BLU-RAY TITLE WAVE COMING 2008
Burbank, CA, August 17, 2007 – Walt Disney Studios Home Entertainment (WDSHE) announced today more innovations in the Blu-ray format with the Studio’s first ever Platinum Blu-ray release, the Studio’s first BD-Live title, and full motion picture-in-picture Blu-ray bonus features.
The Studio announced the first animated Platinum coming to Blu-ray will be the timeless treasure Sleeping Beauty. Releasing Sleeping Beauty on Blu-ray marks a milestone for the format as these titles are not released until a format has been proven both technologically and in terms of consumer acceptance – and Disney’s animated releases in the past have been a major catalysis for any format’s growth. Pinocchio’s release on VHS and Snow White’s release on DVD marked major growth milestones for both of those formats. The Sleeping Beauty Blu-ray Disc release will also include a virtual castle and multi-player activities – both utilizing the BD-Live technology.
“The Platinum titles are the crown jewels of the Disney Studios and we do not take releasing them lightly on any format. The proven Blu-ray technology has allowed us to take our films to new heights, fully utilizing the larger capacity and interactive capabilities for an incredible all-new consumer experience,” commented Bob Chapek, President of Walt Disney Studios Home Entertainment.
In addition, WDSHE announced the special edition release of the action-adventure blockbuster National Treasure, which will become the Studio’s first BD-Live Blu-ray Disc title. In addition, the Studio will bring two of its treasured family classics to Blu-ray Disc, Disney/Pixar’s Finding Nemo and The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, both of which will feature full motion picture-in-picture bonus features,
“The strides that we’ve made with this format are just the tip of the iceberg and we are confident that consumers will be astounded by the level of entertainment that can only be achieved by using the maximum capacity of the Blu-ray Disc format. All of these wonderful titles will appeal to the ever growing Blu-ray market and we are extremely proud to offer these in the most pristine and robust presentations ever for Disney fans around the globe,” continued Chapek.
This exciting slate of Blu-ray Disc releases will begin with The Chronicles of Narnia: The Lion, The Witch and The Wardrobe in spring 2008, followed by National Treasure in summer of 2008 and culminating with Disney/Pixar’s Finding Nemo and Sleeping Beauty in fall 2008.
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