THX Update - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 8 Old 07-01-2017, 12:11 PM - Thread Starter
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THX Update

THX CTO Scott Francis talks about the company's work in commercial- and home-cinema certification, product certification, and technology development. Topics include history of THX, some technical details of the iconic signature sound called Deep Note, a new partnership with Cinemark called THX Cinema Alliance, recommendations for speaker placement and seating distance in a home theater, immersive audio, high dynamic range, audio and video product testing and certification, the company's recent acquisition by Razer, AAA amplifier technology, answers to chat-room questions, and more.

https://www.avsforum.com/thx-update/
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post #2 of 8 Old 07-04-2017, 11:59 AM
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Uhh! Four days from posting and no comments yet.... That seems glorious days of THX into theaters & Home Theaters had been forgotten so fast!

My receiver Pioneer LX87 (European version) came with THX processing for audio, something which (IMHO) adds an extra feeling in surround sound. There's a true fact: since the arrival of object based surround sound, THX leave his interest on surround sound hardware, giving the only preference on certification business... So far any project for post-processing Atmos or DTS:X sound has been introducing yet. That would be interesting to see some THX touch on future Atmos based sound components (Processors/receivers) or just to see THX specifications to get the best Atmos speaker layout in a home theater room. Maybe in the future.....
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post #3 of 8 Old 07-06-2017, 03:58 PM
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I actually didn't realize until a few days ago a that the THX sound modes are not compatible with Dolby Atmos or DTS:X on home audio receivers. Quite shocked to hear this actually since I have pretty much exclusively used the THX sound modes on my Pioneer Elite receivers since the late 90's. I wish this question would have been asked in the interview as the THX processing cannot be used with any 3D or immersive sound modes. Also can these receivers be FW upgraded when THX processing does become compatible with Dolby Atmos and DTS:X in the future?

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post #4 of 8 Old 06-03-2020, 08:29 PM
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I just came across this thread. I watched the interview with THX CTO Scott Francis and it was awesome!

I've read comments that THX is just marketing and doesn't matter but I don't agree. THX is a good QC process and really helps electronics and speakers in the home sound like a movie theater.

In this link below from Denon they said "Most A/V receivers over £500 meet or exceed the requirements of the Select or Ultra-norm by far. Equivalent circuits for THX Re-Equilization (Cinema EQ), Bass Management and Timbre Matching (Room EQ). Since it makes little sense from our point of view to invest in this at additional cost we decided to forego this certification."

They are saying their top receivers meet or exceed THX requirements and use equivalent circuits so they obviously still believe in THX. It seems THX still has influence on electronics and speakers that aren't certified.

https://denon-uk.custhelp.com/app/an...hx-%28ultra%29
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post #5 of 8 Old 06-04-2020, 07:30 AM
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Yamaha never has paid for THX certification, and now Denon and Marantz have stopped as well. It seems that Onkyo is the only "major" Receiver manufacturer to still get the THX certification and they seem to be in financial trouble so I wonder when they might stop paying the THX fee.

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post #6 of 8 Old 06-05-2020, 08:58 PM
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Quote:
Originally Posted by Mocs123 View Post
Yamaha never has paid for THX certification, and now Denon and Marantz have stopped as well. It seems that Onkyo is the only "major" Receiver manufacturer to still get the THX certification and they seem to be in financial trouble so I wonder when they might stop paying the THX fee.
Yamaha has had certified products.

Denon has not.

Onkyo is in financial trouble? They bought out Pioneer's IP.

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post #7 of 8 Old 06-13-2020, 12:52 PM
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Gone to join other dodos? Wish 'em well.

THX still looks nice on the face of my Panasonic DMP-UB900.
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post #8 of 8 Old 06-17-2020, 01:37 PM
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THX trained calibration Pro, made such a mess of my 3 TVs, I got fed up, bought the calibration equipment and software, and have now done my own for the last 12 years ! That's what THX was good for - incentive !
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deep note , Home Theater Geeks , thx , thx certification

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