You need a calibration disc with a lot of different patterns when using HCFR (e.g. search for AVS HD 709, GCD Gamut Calibration disc, Mascior's calibration disc, ...)
There is also (I believe, I have never used this, so I may be wrong) a way to use HCFR generated patterns if calibrating through HTPC for example.
I used to use the AVS HD disc, but lately find GCD serves me best most of the times, and I play these through my Blu-Ray player as this is how I mainly watch movies.
These discs also do come with basic patterns that you can use to calibrate Brightness / Contrast, so you do not need to use discs like WOW before you do the proper calibration.
Discs like WOW I think are useful if you don't intend to do a calibration using a meter, and just need to have the basics done.
That said, I haven't used either WOW or Spears & Munsil so I am not sure what they come with, maybe they do have more patterns than just the basics.