Originally Posted by p5browne
TVs have now become much more complicated, and will continue to do so, but at some point, I can see built in Patterns, and Meter so users TVs can self calibrate themselves.
Will probably never happen.
Here is the reason (think I've posted this before).
Calibration in the industry is thought of as a "value add" model for specialized retailers. Meaning. Thats something that they can make money on, or differentiate themselves from big box retailers on.
They need that to be able to sustain. TV manufacturers should know that.
If they make Autocal automatic (and sell you the meter to do it with, if they have the patents, because they would have no interest in shifting the entire business over to xrite...
), which would be trivial, they'll lose specialized retail after market income.
If they cant get patents to build a probe - they even would canibalize their own business. (People arent into color accuracy en masse (not a mass market thing..
I first encountered this notion of "providing specialized retail some "value add"" with the european car industry, where they literally had meetings over how to subsidize their retail partners, if electric vehicles are built to only need a service once or never in their lifetime. They had models where most of their service partners would have to close, and then they were missing showroom floor, and a big part of car 'culture' (people loving to interact with it, compaired to "mobility as a service").
So those inefficiencies are actually somewhat there to stay....
It also allows manufacturers to sell "better" tiers, where the better might only be a little better color accuracy across the line.
With todays 3D lut tech you can compensate everything "in the signal path". TVs would become even more exchangeable - thats not something the manufacturers want.
I have a 3D LUT box at home. To me every SDR TV is a perfect SDR TV (if it has 100% gamut coverage...
). The same way an LG OLED always is a perfect OLED after LUT calibration.
But LG does it differently, they produce one OLED panel and sell their customers on "processing and accessories". They can, because people dont mind the higher price point with OLEDs.