I'm not surprised about this news. Here is why:
1.) A long long time ago (3 years ago), Oppo made a much
better looking video player as compared to the competition. Today, the picture quality on in
expensive products has skyrocketed. So while Oppo still win with test patterns, it seems people are not willing to spend 3X more for video quality that they don't easily see.
2.) Silver disks are plummeting in sales. People now stream their movies and rip them to their NAS. That's how I roll. I really don't care about an expensive player (I use to have a 103). If a player doesn't have streaming services, they are fighting a steep uphill battle.
3.) The sales distribution channel was very limited. Like many dealers, I passed on the line. Their 10 points margin wasn't worth the hassle. That's before freight, credit card fees, overhead and my silent "business partner" known as the government in the form of taxes. In short, not many dealers sold them which limited their sales.
4.) Niche features like analog out cater to a very small subset of people. There isn't the sales volume to justify a product like that (and at their price point). Prepro's and receivers already has great sounding digital to analog converters. Why do I what that in a DVD player again that doesn't stream??
The bottom line is there was a paradigm shift in the industry and they didn't follow the cheese. Who knows, maybe someone would be willing to buy them and keep the company alive. I wonder if they will actually support their products or is a way NOT to trash their brand name (think salvage value). I fear (IMHO) that it might be an empty promise to support a warranty when you have no money. We might find out soon.... I could imagine they are telling people now to inform the market/potential buyer
that they still have inventory if someone wants them. That's how I am seeing it play out. I predict their timing to announce now
(while they have inventory and they are still loved) was a business decision 1st and foremost.