Originally Posted by T-Bone
I see I might be in the minority in this discussion. It makes total sense to me. How many times have you come across a poster at AVS who's not going to spend the extra 50 bucks on the next model up of a graphics card because there's no bang for the buck?
Leads right into my "hope for gain or fear of loss" buying motives. Closing ratios on higher specced cars was always higher but with a smaller group of the buying public. Get me an engineer or a car enthusiast who tooled the local track on the weekends and I'd sell them at a higher closing percentage than the entry to mid level shopper because they knew what a car axle's gear ratio and horsepower to weight rating meant and that increased their perceived value for the product based on their needs/wants(very few buy just off of one of those 2.)
I've found that the "bang for the buck" is always in knowing more than what the brochure tells you you should know.
I'm a pretty average AVS consumer and I always buy more processing power than I might need in my computers because not needing it today doesn't mean I won't need it tomorrow. Do the same thing with storage but I go SSD for my main hard drive and HDD for my auxiliary. Point being I have the information to know why each one benefits me in different ways so the added expense isn't a problem.
You think everybody is running out and buying gtx-1080 graphics cards? Using The Mousetrap analogy, that's one hell of a card. Is it overkill for what most people need? Of course. That's why they don't buy it. But Nvidia has plenty of other products that they sell that keeps them in business. It's not all about the 1080.
If we're talking most then most people don't know what the Hell they are buying in the first place be it cars, graphic cards or electronics. We had the saying "people are sheepple" in sales and it's the truth. Didn't make them dumb just a part of a larger less interested collective group that go along to get along with most everything. OPPO would have never gotten them anyways because they couldn't spend the advertising dollars necessary to raise their heads up off of their plates at the dinner table.
Oppo had limited product lines.
That's because they chose to do that. None of that is ever on accident with a company that complete( meaning they get that it's not just at the point of sale that they could have an impact on their products value.)
More often than not, it is about the money.
Respectfully, no it's not. It's about the PERCEPTION of the money buying you more value than cost. The minute the former exceeds the latter you have a commitment to buy. We once have a car sit on the lot for almost 2 years. We kept lowering the price more and more on its sales tag and fewer people seemed interested. Got a new sales director as our business often did and he swapped out the old red tag for a newer larger one with a separate smaller tag covering the new price with a question mark. Had multiple inquiries as to its cost and the 3rd or 4th ones ended up buying the car. It was a few hundred dollars higher than our older sales tag but it was presented in a way that built value for the eventual owner. We still lost money on the deal just less so than the last price.
Other examples over the years regarding a pair of floor mats or a few oil change closing deals where higher cost dollar discounts didn't. It's never about the money. That's the first thing you learn in sales if you're going to make a career of it. It's about the perception of what that money is buying you. That was true in 1986 when I first got in sales and it was still true in 2009 when I finally left in another capacity.
Lastly I'll say this because I'm not trying to change anyone's mind about anything as that's a fruitless endeavor on the internet where folks don't really know one another and where actually seeing someone face to face most times helps with seeing their point of view better(talking both ways.)
What little I know about OPPO tells me they started out being the company they wanted to be and they ended the same way. 14 years in a Cadillac/Lexus style customer service mode is a lifetime for most other companies with over seas customer support staff who barely know the companies name they work for let alone it's products and offer pretty standard "we'll get to you when we're damn good and ready to" updates to their products.
Something doesn't have to last forever to be labeled a success and something that lasts forever can still be a failure. Blockbuster corporate I was very familiar with as I worked about 100 yards from their Southwest corporate office and distribution hub and sold them vehicles. Those dudes were more clueless than Alicia Silverstone. I highly doubt anyone at OPPO corporate was that half brained because they actually designed and manufactured something unlike Blockbuster who just distributed other manufactures product. Doesn't mean they couldn't have made mistakes. I just doubt barring any of those mistakes would have bought them another 14 years. Good discussion though.