"Blu-ray Xbox 360 Planned By Microsoft" - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 23 Old 02-18-2008, 05:32 AM - Thread Starter
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From "Smarthouse": http://www.smarthouse.com.au/Gaming/...7L7H2R4?page=1

Blu-ray Xbox 360 Planned By Microsoft
By David Richards | Monday | 18/02/2008

Rumours were circulating today that Microsoft is set to dump HD DVD and bring out a Blu ray Xbox 360 by as early as May 2008. The move will allow the Company to go head to head with the Sony PS3 gaming console which has been credited with being one of the main reasons that retailers have preferred Blu-ray over Toshiba's HD DVD.
Insiders at Microsoft in the USA have told SmartHouse that Microsoft has already configured a standalone Blu-ray player that can be connected into an Xbox 360 and that subject to internal marketing and sales approvals the model could be on sale within 3 months.

The Company has also been working on a built in Blu-ray player however insiders are claiming that Microsoft see the HD format battle moving online with consumers offered 1080p movie and content files as a download as opposed to having to buy a HD DVD or Blu-ray disc.

Both Intel and Microsoft have been supporters of the HD DVD format that is set to be killed off this week.

The Company has also held discussions with several OEM manufacturers of media centres with nearly all of them telling the software Company that they are set to move to Blu-ray configured Media Centres within the next month.

Late last week US Media Centre maker Niveus dumped HD DVD in favour of Blu-ray.

The Company VP of marketing Brian Paper said that Niveus had received support from Microsoft and Intel when implementing HD DVD. The format wasn't pushed on Niveus, he said, adding that the commitment in both Intel and Microsoft "isn't religious for HD DVD".

Michael Ephraim the Managing Director of Sony Computer Entertainment said: "We would welcome Microsoft to the Blu-ray stable. In fact it is quite logical for them as the PS3 has been very succesful in driving consumers to Blu-ray. In fact we believe that it has done more to win the format war than traditional Blu-ray player".

When asked whether Sony would grant Microsoft a Blu-ray licence he said: "That is up to Sony Corporate but I see no reason why they would not do it".

During CES 2006 the then Microsoft's Xbox corporate VP of worldwide marketing and publishing Peter Moore told Japanese site ITmedia that a Blu-ray Xbox 360 peripheral could appear for the system if the need arises. Moore admitted that Microsoft isn't sure of the next-generation format war's outcome, with the worst-case scenario being a repeat of the Beta vs. VHS war of the '80s.

However, he suggested that whatever the outcome of the HD-DVD/Blu-ray war, the Xbox 360 can adopt the dominant format since its uses an external drive.
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post #2 of 23 Old 02-18-2008, 05:58 AM
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bring on the blu-ray add-on.
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post #3 of 23 Old 02-18-2008, 08:37 AM
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What Microsoft should do is make it support Blu-ray AND HD DVD for the same money.

Think that would sell?

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post #4 of 23 Old 02-18-2008, 09:22 AM
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Wow.. Microcrap is going to pay millions in royalties.. even if the xbox with bd built in beat the PS3.. Sony will still win.. Id say close to a billion in royalties..
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post #5 of 23 Old 02-18-2008, 10:29 AM
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Quote:
Originally Posted by Entertainment72 View Post

Wow.. Microcrap is going to pay millions in royalties.. even if the xbox with bd built in beat the PS3.. Sony will still win.. Id say close to a billion in royalties..

Actually MicroSOFT has a codec used in blu-ray. So they make $$$ off blu-ray also.

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post #6 of 23 Old 02-18-2008, 10:43 AM
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Quote:
Originally Posted by Entertainment72 View Post

Wow.. Microcrap is going to pay millions in royalties.. even if the xbox with bd built in beat the PS3.. Sony will still win.. Id say close to a billion in royalties..

Do you always pull numbers out of thin air?

Format Neutral
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post #7 of 23 Old 02-18-2008, 10:51 AM
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Quote:
Originally Posted by JTYoung View Post

Do you always pull numbers out of thin air?

The air is certainly thin where he pulled those numbers from.
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post #8 of 23 Old 02-18-2008, 10:51 AM
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Quote:
Originally Posted by pennhunter View Post

Actually MicroSOFT has a codec used in blu-ray. So they make $$$ off blu-ray also.

They have a codec but AVC can easily be chosen over VC-1 if the studios choose to do so which some have for whatever reason. Heck, some are using MPEG-2 encodes on newly released catalog titles that were done when Blu-Ray was coming down the pipe.
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post #9 of 23 Old 02-18-2008, 10:59 AM
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Xbox360 has no way of outputting lossless unless they change the inside and make the HDMI output capable of transmitting at least 5.1 PCM.
I don't think X360 makes a good player even if a drive becomes available.

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post #10 of 23 Old 02-18-2008, 11:13 AM
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Quote:
Originally Posted by kevivoe View Post

The air is certainly thin where he pulled those numbers from.

The unfortunate part is that I'm at sea level... . Back on the topic at hand, Sony would probably do anything in there power to prevent MicroCRa...SOFT from competing against the PS3, just common sense.
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post #11 of 23 Old 02-18-2008, 11:38 AM
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I would prefer a software update so I can just replace the drive with a BD external. At least current owners can play future releases. OR enable playback from external hard drives that can be used for downloads.

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post #12 of 23 Old 02-18-2008, 11:44 AM
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Wonder if you can run the hd dvd and bluray add on at the same time on the 360. Might be the answer to my dual format player, even if it's two externally attached devices

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post #13 of 23 Old 02-18-2008, 11:46 AM
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Quote:
Originally Posted by Entertainment72 View Post

Wow.. Microcrap is going to pay millions in royalties.. even if the xbox with bd built in beat the PS3.. Sony will still win.. Id say close to a billion in royalties..

No.
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post #14 of 23 Old 02-18-2008, 11:47 AM
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Quote:
Originally Posted by Entertainment72 View Post

The unfortunate part is that I'm at sea level... . Back on the topic at hand, Sony would probably do anything in there power to prevent MicroCRa...SOFT from competing against the PS3, just common sense.

Uh, X360 is competing against the PS3, and beating it handily.
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post #15 of 23 Old 02-18-2008, 12:22 PM
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Sorry to disappoint, but, as usual, whenever a rumour has XBox and HD DVD or Blu-ray in it, you shouldn't put too much faith in it. there are a number of reasons why it would be infeasible to be bringing out a blu-ray addon, especially by May. If they'd said May 2009, then maybe it might have been more convincing, although still untrue.
Quote:
Originally Posted by Entertainment72 View Post

The unfortunate part is that I'm at sea level... . Back on the topic at hand, Sony would probably do anything in there power to prevent MicroCRa...SOFT from competing against the PS3, just common sense.

Actually, they couldn't. If MS joined the BDA (which they could not disallow), and created a player (which we're not doing, but just for arguments sake), there's nothing Sony could or would do to stop it. Any licensing terms of the technology have to be "Reasonable and Non Discriminatory", in other words, they couldn't charge one company X and another Y for the same thing.
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post #16 of 23 Old 02-18-2008, 12:47 PM
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Originally Posted by eci View Post

Uh, X360 is competing against the PS3, and beating it handily.

The PS3 outsold the 360 in January, and was selling VERY close to it for most of 2007 so i don't know what you're talking about.
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post #17 of 23 Old 02-18-2008, 12:52 PM
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Quote:
Originally Posted by iamrobk View Post

The PS3 outsold the 360 in January, and was selling VERY close to it for most of 2007 so i don't know what you're talking about.

Console hardware sales are an indicator of "the winner"? Wrong. Hardware is sold at a loss. Software sales are what matter. Do you have an idea of what X360 game software sales are compared to PS3? Hint: it's greater than 10:1.
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post #18 of 23 Old 02-18-2008, 03:19 PM
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Quote:
Originally Posted by eci View Post

Console hardware sales are an indicator of "the winner"? Wrong. Hardware is sold at a loss. Software sales are what matter. Do you have an idea of what X360 game software sales are compared to PS3? Hint: it's greater than 10:1.

Hardware sales are important (obviously) because you can't sell software to people without the hardware. Let us not discount the fact that the 360 was released a year (worldwide, a year and a half) earlier than the PS3.

But here, pick your poison:
Hardware Sales Worldwide Since Dec. 1, 2007 (11 weeks)
PS3 - 3,491,555
360 - 3,164,251
*The PS3 has outsold the 360 worldwide for the past 11 weeks straight

Software Sales Worldwide of Devil May Cry 4 (Total to date)
PS3 - 499,234
360 - 406,347

Source - www.vgchartz.com

I'm not sure if this information helps change your perceptions or not, but I just wanted to share it.

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post #19 of 23 Old 02-18-2008, 03:45 PM
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[totally offtopic]

lol that is amazing.......

not the ps3 numbers.. the non-"hd" Wii STILL selling like hotcakes! If it were hype, that should have died down a LONG time ago![/totally offtopic]

Do NOT let the magic smoke out because it is impossible to put the magic smoke back in!!!!
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post #20 of 23 Old 02-19-2008, 12:08 AM
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Quote:
Originally Posted by freestyle View Post

Hardware sales are important (obviously) because you can't sell software to people without the hardware. Let us not discount the fact that the 360 was released a year (worldwide, a year and a half) earlier than the PS3.

But here, pick your poison:
Hardware Sales Worldwide Since Dec. 1, 2007 (11 weeks)
PS3 - 3,491,555
360 - 3,164,251
*The PS3 has outsold the 360 worldwide for the past 11 weeks straight

Software Sales Worldwide of Devil May Cry 4 (Total to date)
PS3 - 499,234
360 - 406,347

Source - www.vgchartz.com

I'm not sure if this information helps change your perceptions or not, but I just wanted to share it.

If 360's were available, they would have easily outsold the PS3. MS missed the boat not manufacturing enough.

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post #21 of 23 Old 02-19-2008, 02:13 AM
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Quote:
Originally Posted by LexInVA View Post

They have a codec but AVC can easily be chosen over VC-1 if the studios choose to do so which some have for whatever reason. Heck, some are using MPEG-2 encodes on newly released catalog titles that were done when Blu-Ray was coming down the pipe.

Since VC-1 is in the Blu-ray standard, Microsoft will get a cut for every piece of software or hardware that decodes VC-1. This includes all Blu-ray players that play movies, but probably will not include royalties for the BD-ROM readers in future GPS navigation systems.

The thought of maps of entire continents on BD-ROM GPS navigation systems should make international road warriors and GPS system makers looking to reduce the number of discs they need to create for different regions salivate.
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post #22 of 23 Old 02-19-2008, 06:30 AM
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The sad part is that you actually believe vgachartz has reliable numbers.

Quote:
Originally Posted by freestyle View Post

Hardware sales are important (obviously) because you can't sell software to people without the hardware. Let us not discount the fact that the 360 was released a year (worldwide, a year and a half) earlier than the PS3.

But here, pick your poison:
Hardware Sales Worldwide Since Dec. 1, 2007 (11 weeks)
PS3 - 3,491,555
360 - 3,164,251
*The PS3 has outsold the 360 worldwide for the past 11 weeks straight

Software Sales Worldwide of Devil May Cry 4 (Total to date)
PS3 - 499,234
360 - 406,347

Source - www.vgchartz.com

I'm not sure if this information helps change your perceptions or not, but I just wanted to share it.

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post #23 of 23 Old 02-19-2008, 06:36 AM
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Use this thread: https://www.avsforum.com/avs-vb/showthread.php?t=995014

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