Gee, resurrecting a 13-year old thread. Had SiriusXM in my previous car, did not use it. Have it in my current car, do not use it. It is not just the subscription price (which is about twice higher than, say, Spotify), but I also cannot find anything worth listening on SiriusXM that I cannot get from Spotify or YouTube or anyplace else.
If not comparing to streaming, but solely apples to pears, I don't care for Howard Stern, and the only decent news on satellite is BBC, and even it is somewhat diluted and I never could get anything interesting when driving to/from work.
My current car has HD Radio, and this is how I started listening to it. Probably because of much fewer audience, stations put significantly less ads into HD channels, and the programming is more diverse. Not as diverse and I would like, but still a half-step away from regular boring Top 40, Adult Hits and 1980s Hits. My car allows programming only 15 stations, and there is not enough slots. My Sangean HDR-14 has 20 presets, which is more like it.
Sadly, American radio still has not figured out dance music. First, they think that dance music is for LGBTQ+ only, which is just shows their redneck "real macho doesn't listen to this stuff" stance. So they market dance stations as LGBTQ+. But I would not care about it, if the programming was good - it is not. Pitiful autotuned run-of-the-mill junk that they try to pass for techno or trance or house or whatever. So, for dance music one still has to get streaming or YouTube, and SiriusXM is no better in this regard, they have three or four dance stations, mostly playing junk.
But there is other stuff, like Soma.FM on KPBS HD3, or Classical 24 on KPBS HD2, or Flashback ALT on KYXY 96.5 HD2 or the Angry Playlist on 97.3 HD2 or Hard Alternative on 105.3 HD2.
So, I am getting good content, noise-free, very few ads, and they cannot track me
Seems that programming is not dying, but the receiver market is smaller than ever aside of in-car radio.