The biggest difference for me though is they seem far better at aiming the sound at the ceiling, what I mean by that is its virtually impossible now for me to localise that the sound is coming from the boxes. They most definitely sound like there are speakers in my ceiling.
This is how my Pioneer Atmos modules sound and it's why I can't relate to people putting down these speakers and dismissing them due to the "bouncing off the ceiling" effect. And I still say not localizing the speaker is the main objective to increase immersion... that's why I always paste that quote from Andrew Jones and his preference for enabled over ceiling installations...
Originally Posted by Andrew Jones
I got involved in doing an enabled system because of what I heard when Dolby showed it to me. I preferred the sound of the enabled. And it’s interesting since that time as more and more film mixes have been exposed to the enabled type approach. They prefer the enabled sound, because in the theatrical movies and any theater, the speakers are way above you; in a home they’re not. If there’s physical speakers in the ceiling, it’s 7.5 feet to 8 feet typically - it’s a bit too close. And as you move around the listening locations, you’re getting closer to one speaker than the other, the image is shifting, you’re aware of a physical speaker.
From up there with the bounced signal from the enabled, this appears upside down six feet above the ceiling. So the source that you’re aware of, that’s giving you the encoding information to give height, is 6 foot above an 8 foot ceiling and it doesn’t change as you move around. So the sound field, I think, becomes more immersive, more continuous, maybe not quite as discrete, but the real fun aspect of Atmos is the immersion in the sound field.