Repeat customer here. I'm also a web developer (more towards the "programming" side than the "design" side, alas) with a couple decades of experience and would be willing to help in any way I can.
Originally Posted by Erich H
Basically we've come to a point where we're not exactly sure what people want. Unfortunately the more kits that get done as a shot in the dark and don't break even on cost, the more money is taken away from other projects that people might want. Fusion-4, Fusion-6, HTM-6, Marksman, Ares, Marksman Pro, Maximus-12, Magnum-12, Titan-615, Cinema-10, 893, Concentric-8, Continuum, Beta Vee, and some others never broke even on cost.
The first things you always hear about DIYSG is how great the speakers are, and how awesome Erich is on a personal level!
Probably the next thing you hear is that it's hard to know what speakers a person should get.
This is 50% due to the fact that the designs have a lot
of overlap. There's no clear "good", "better", and "best" choice in each category -- which is perhaps unavoidable when featuring interesting designs from multiple designers. (Not necessarily a bad thing)
It's also 50% due to the fact that right now the site doesn't really help folks make those comparisons.
Originally Posted by Erich H
Curt and I thought the 8" Cobalt MT and MTM's would do good and people would consider them as an alternative because there were many people asking for a high sensitivity dome tweeter speaker kit. MT, MTM, center channel, and a matching angled surround were done. 100 flat packs for each of those....excited to get them on the site.......I think only 10 kits total have been built in one year. Break even point: maybe 25 years at the current rate.
This is a good example!
I had no idea they were high sensitivity, and that's actually something I'm interested in -- I've got some 95dB sensitive speakers in the garage, and one thing I love about the OS and S2000 MTM is that they are high-ish sensitivity and put out some really nice bass and have relatively compact designs.
But the Cobalts went up at the same time as the Apollos and others, and I thought the asymmetric driver spacing on the Cobalts was kind of low-WAF so I didn't really look into them.
My concrete suggestion would be to think of a couple of "key strengths" for each design that could be featured on the product listing page. I think you already have these listed on product detail page -- maybe it's just a matter of getting them to display.
Here's a few mockups of possible changes...
Most important I think is to give people some guidance "at a glance" without making them click on every single speaker. (This was supposed to be the first thumbnail, but I can't control the order of the attachments
Small iteration of the first thumbnail. We identify some key attributes and display them in badges/capsules. This lets folks see at a glance which kits are baffle only (vs. full cabinet), which extend to the 40hz range, whatever. In the Home Theater section, might be good to let people know at a glance which speakers are "Subwoofer Optional" and "Subwoofer Recommended" via those badges.