The guy Michael Fisher over at Mr. Mobile probably summed it up best when it comes to using Apple products as productivity tools these days. He said if it weren't for FCPX which he had had to rely on getting his work on his channel done he would have moved on. I believe that same logic and work habit apply to a large number of Mac users, including me, too. If it weren't for this one particular software for myself or maybe Logic Pro X or a very few other platform exclusive apps for some other users, we, and I for certainty, would have moved on from the Mac by now.
To me personally Apple has come a long way from the day it had a peerless and perfectly affordable tool to transform the jumbled, uninteresting heaps of bloated raw footage from the first generation consumer digital Mini DV or Digital 8 camcorders to no less than fully watchable, even great looking final videos via both computers or DVDs that had no less than full disc menu features such as chapters, slideshows, selectable audio tracks, selectable video titles etc. To me at least the company had given an affordable, very user friendly tool that enabled myself and other viewers to appreciate the otherwise jumbled experience in a way it should be remembered and enjoyed.
And by the way the iMac I used in 2001 had arguably the industry's finest built-in monitor arm that pivoted around in all directions by using just a finger tip, except for turning vertical. It came standard with the full-fledged computer itself that also had a very capable DVD reader/writer. All for $1,400 including iMovie, iTunes and iDVD, then perhaps the world's greatest video production suite ANYONE could use. How great? Without it, I no doubt would have moved on.