Alright folks, here it is:
This is straight from Cello's website and provides pricing info for the UK... I realize we don't yet have pricing info for the US from IZON, but this is a GREAT sign!!! Cello anticipates a price of £2,500 for the 50-inch model and £3,500 for the 65-inch model. This translates to approximately $3787.30USD and $5,449.17USD, respectively. Not quite as affordable as I had hoped, but still within the general realm of relative affordability... That is significantly cheaper than a lot of the initial offerings for OLED TVs of similar size and may be different in the US, depending on Stream TV and IZON's desire to break into the mainstream. For example, the LG 65EC9700 (a Flagship of course), goes for around $9,500... This year's 55-inch LG OLED models are in the $3,500-$5,000 range, so Cello is not too far out of line for a launch involving such a ground breaking product. I sincerely hope these TVs are cheaper WHEN (can you feel it too!?) they launch in the US, but the wife already told me to start saving my pennies just in case they are in line with their counterparts on the other side of the pond!!!
I am also curious to see how the pricing info looks when Skyworth and Konka make their initial offerings to the public, hopefully IZON won't be too far behind them...
When the XBOX 360 and PS3 launched, it actually cost more to make the systems than the companies charged for them, especially Sony due to the high cost of the Cell processor. Microsoft and Sony were both counting on making up for it in software sales, peripherals, and micro-transactions. They were also counting on the production costs gradually lowering until the loss was offset and the systems eventually became profitable. Microsoft took a big hit on the original XBOX in the beginning to break into the market and compete with the PS2, I am not sure about the current generation. This may be a wise business strategy for IZON and Stream TV if they are able to absorb the loss initially. I also realize they are smaller companies and don't have the deep pockets like Microsoft or Sony, so I will gladly pay the price like a good early adopter if necessary. I just want to see this thing go mainstream... affordability may be the deciding factor for the masses.