I would tend to agree with the perspective that calling something a flagship don't mean much as it pertains to the 950 b in 2015 let alone 2016. I bought one in mid 2015 full knowing it was last years model but got a much reduced price. I wanted a 65 inch with fald and no side speakers. The 930 c wasn't fald and the 940 was.just too damn big. Despite the semantics, the 940 c with fald and, HDR and better chips was the flagship no matter what Sony said. I'm an old audiophile and it reminds me of when I bought a Wadia d/a converter like 20+ years ago which at the time was state of the art, built like a tank with two boxes and multiple power supplies. Cost me a pretty penny, like $8,000 which was huge at the time. In no time at all I felt like a complete fool, because in all things chips and computers, a better d/a chip came out a year later. In many ways, the better chips in much cheaper d/a converters the following year sounded better and cost like $1000! The year after that the chips got that much better again and in most ways blew my Wadia 2000 out of the water. The point is there is no getting around the fact that year after year the processing chips get cheaper and better and this years sets do things that even the flagship from last year just can't do. Such is life. This doesn't mean we can't enjoy our in some ways best 950b, it is still fald, but the chips move on. I have absolutely no regrets, enjoy the 950 b and expect to keep it for a long time. Nothing any of us can do to stop the marching on of technology. At the same time I don't see the point of others coming on here and demeaning the 950 b members, that is pointless. There is no doubt that the 950 b is in many ways better than the non fald sets with the better chips and that the non Fald sets are better than the 950 b with older chips. Trade-offs, whose to say which is better, personal choice. Regards. Ned.