Originally Posted by Yeto
CNET tests TVs in a completely dark room. With the panel that Vizio uses that black level advantage (if there is any because of their video processing) quickly diminishes. This is the only advantage he can find with this TV and I am not sure it is an advantage because of the video processing.....
Again, he is really big on the black level and don't forget he is reviewing the TV in a completely dark environment and I mean completely dark. Everything in that room is painted either dark gray or black and no bias light behind the TVs.
Please share your recommended settings for a bright environment and maybe I will give them a try.
Yeto - If you are actually interested in the settings see post 2748.
These are used in a bright family room for both daytime and evening viewing. If the lights are out in the room (not necessarily totally dark.. some light will enter from adjacent rooms...) I lower backlight to 55. I have also raised motion blur to 6 based on mpgxsvcd's suggestion. Since the firmware update, the motion processing on this set is very good, with no SOE using these settings. I also dialed down judder to 2 on the same advice. In a retail store environment, YMMV.
You make a big deal out of the kudos for black level in the reviews (totally black rooms), and then slam the set for poor performance in that area. You dismiss the rating because the set is reviewed in totally dark rooms. In actual use, the M's blacks and contrast are excellent in real world, bright conditions. The semi matte screen does a good job maintaining contrast, while not having major reflection issues. High gloss screens have great contrast, but in bright rooms reflections can often be a problem that is bigger than the contrast benefit.
If you are in fact a knowledgeable sales consultant, let me point out something that you may hopefully already know. Local dimming sets will almost always outperform even the best plasma TVs on a letterbox test. That's because the LED's in that area of the screen are OFF. Plasma's always have some residual illumination. Even the Kuro.
In Tokyo in 2008, I witnessed a demonstration of a prototype LED TV. Our Merchant team was brought into a TOTALLY dark room. We sat for 5 minutes as our eyes acclimated to the dark. The only thing we saw was a very, very faint glow of a TV. As the content was started, we discovered that there was a second TV to the right of the other set. We watched a variety of content. Both sets were outstanding, but the one on the right had deeper absolute blacks. Both sets had great color, and excellent detail in the dark areas of the picture.
What we had witnessed was a Kuro on the left. While we did not know the details, the set on the right was a predecessor to the Sharp Elite LED set. This was not a production TV. It was a demonstration of what was possible using LCD technology with a well designed local dimming system.
The point is this. In 2008, no one would have believed that any LCD based TV could possibly outperform a KURO on black level. The demo that we saw was to show us that technology was evolving, and to challenge our biases regarding the capabilities of various display types.
You often state that you own plasma, and that you'd never buy an LCD based set. That's fine, but things have changed. I came close to personally buying a Panasonic VT and a Samsung F8500, but I did not pull the trigger. I own Plasma, LCD, LED, and DLP sets in my home. All have their strong and weak points. For a period of time, my job was purchasing just Plasma sets for my company. I like the tech, but it's gone now.
As I mentioned before.. I fell into this set as a happy accident. (My son bought it) I am not a Vizio fanboy by any means. What I have discovered is that the M Series competes very favorably with some of the best sets on the market. That's not to say that it outperforms every other set in every way, but when your consider overall performance, it's very competitive among the some of the best LED sets available. When you add value into the analysis, it's pretty tough to beat.
There was a time when people would not consider Samsung or LG as a quality, high performing TV set. That changed in last 15 years. Hyundai was a joke. My Korean hosts would drive us around Seoul in Mercedes and imported Cadillacs... until the Equus was introduced. Now, Hyundai makes cars that are very competitive. In the late 90's I would never consider owning a Hyundai. I drove Infinitis. Now.. my family has owned several Hyundais with no issues.
Samsung and LG underwent major transformations in the last 15-20 years.
Perhaps Vizio is undergoing a similar transformation.
Challenge your biases.