This website also did a calibration on both the JS9500 as well as the JSS9000, I will let you read it and determine for yourselves how difficult it was, alto out of the box the TV's were certainly close enough for me, alto I "might" back off the red a bit. This is also the site that mentioned the "Minimal difference between the SUHD Fald and the Edge lit, course, as many of you, I would go for the Fald, but I can only fit in a 60" TV where my 52 inch Sharp now resides, and the Fald only comes in 65"& >
I do want to thank Chad for his review, of the TV and I did find it most helpful!
To really understand while not using HDR sources, that this TV "could look better" than TV's that do not use Quatum dots, one should study Quantum dots as I have. To put it in simple terms, they are more "Color Selective", Scientific "Narrower bandpass Emission". So what's the "Big Deal" about that?
Using "white" leds, (usually blue leds with a yellow phosphor), first is not all that efficient, or even using similar LED's with different colored phosphors, (red, blue green)are not only not that effieicent but they emit a lot of "wrong colors" that have to be blocked. The same is true for the OLED's with the Red, Green and Blue phosphors.
Filters have to be used to get the "Perfect" Red, Green or Blue Color, so the filters block all the light out that is not "Perfect" and hence waste a lot of light. Same for the Oled's with the red blue and green filters on them.
With the "close to perfect" green and red colored quantum dots, that don't emit light at colors not needed, (or at least not near as much as the colored phosphors do, and using a more "selective filter", then less light is blocked and hence the display can get brighter, and be far more efficient.
I really expect to see Quantum Dot Oled TV's as that will be an easy way for them to increase brightness without using a lot more power than they already do (at mid to High brightness).
LCDLED TVs this year went from a max brightness of around 500, to around 1100 whilst
OLED TV's, (so far), have only increased in brightness by 50 (somewhere around 325 to 375).
Anyway, I hope this helps to explain why a quantum Dot TV (SUHD) can, (even with non HDR content), can product a brighter more colorful picture than a TV without same.
OOOps here's that website.