That is one of the reasons that I am now advocating throwing REC.709 out the window with the P75.
That isn’t to say that you should ignore all aspects of REC.709. You still need to make sure that whiter than white and blacker than black match up properly. However, I see no reason to limit a TV that can get very bright to only 100-120 NITs. I also don’t see any reason to conform exactly to the colors of REC.709 as long as the TV is not clipping the colors.
With REC.709 the range of colors that the content can contain is very limited. However, the WCG TVs of today can basically map those dull muted colors to much more vibrant colors without clipping. I don’t see any reason to handicap the TV just to say that you abide by an antiquated standard.
Now there is nothing wrong with calibrating the TV to REC.709 so that you are sure that the colors are balanced and close to what the original director/editor wanted you to see. However, don’t stop there. If you think the colors should be more vibrant don’t hold back. Push them up past REC.709 as long as you are not pushing them to the point they clip or lose detail.
Honestly, my P75 looked very similar to my M80 right out of the box with no color changes at all. That looks ok because both TVs are fairly close to REC.709 without any color changes. However, it opened up a whole new world when I pushed the colors further past what REC.709 is capable of. You don’t even have to push the settings very far to achieve that.
I guess I will just never understand why some people would choose accepting a lower standard over what looks best to them.
I looked up what it would cost to do the HDR calibration that Vizio has graciously laid out for the new P-series. The best I could tell it looks like it will run about $900. Please correct me if that figure is wrong.
It just makes me sick to think that some people might spend $1200-$2000 on their TV and then be shamed into spending almost half of that amount again to go the extra 1%-2% to meet some arbitrary standard.
The TV industry is changing and hopefully our obsession with blindly sticking to standards regardless of cost will subside.