Got my 940D today and spent the day tinkering. Thanks for all your input! I really might not have tried the set , based on what I saw at Best Buy, if I hadn't read all your reports.
I have to disagree somewhat with you- this set is spectacular, even in upscaling SD DVDs! DVDs are eminently watchable- Blu Rays spectacular, Netflix and Amazon terrific. All 1080P so far, haven't bothered with 4K material yet. Subtle shades of lighting, details I never saw before. Motion is perfect, even after coming from my beloved Pannie Plasma. Upscaling is fantastic- bright, BIG picture!
One point: I wished I had negotiated price, like someone mentioned earlier. If you don't know, the price has dropped to about 6K at Best Buy. Also, the Magnolia store told me they could give me 30 day return instead of 15 days- though I think this is a keeper. Apparently Magnolia can have slightly different return policies than Best Buy itself, and this can vary from store to store.
AND- I can't get DD sound out of the optical cable from the set. All I've tried is the Netflix app, which some of you I thought got to work. At first I had no sound at all. After an hour I finally switched out the brand new optical cable, and got 2 channel sound only. (Bad Amazon cable). I'm stumped. Any ideas? To my eyes, the Sony native app looks just a tad better on some material than my Oppo feed.
I did have the Oppo set to choose output resolution on auto- when I switched to Source, that improved the pic just a hair.
Anyone have some more ideas on DD output via optical cable? The Best Buy guy told me he hadn't heard of anyone who was able to get DD out from the tv through optical- but I thought some folks on here were successful?