Just found this thread, and hope you don't mind a non-owner posting.
I've been reading about TVs and there's so much terminology to keep up! There's a lot of talk about Atmos, etc. Is X900E a safe investment at this time, or should I go for something OLED and with Atmos at twice the price, like LG C7 or Sony A1E? I'd rather not have to buy another TV for 3-4 years at least. I've owned my Sony W600B for almost three years now, and I really like it. However, it's only 40", and I want to get something bigger for the living room, probably 55" as that is at the limit of what I can afford right now. I use the TV mainly for watching soccer. Thanks!
PS. Is it worth waiting until Black Friday? I don't usually see Sony TVs getting discounted on past BF threads?