Originally Posted by Cleveland Plasma
Just to be clear the 940D is the bigger and better model over the 930D same as the 940E and 930E, they are totally different technologies. Now the 65Z9D and the 75Z9D are real close to being the same overall, except one is bigger.
Why, as a Sony dealer, don't you post the details that make information really relevant?
You state that the 940D is the "better" model compared to the 930D and similar with the 940E/930D. There is exactly ONE functional difference between the 930 and 940 sets in each series (every other difference has to do with things like dimensions and weight) - the 930 is Edge Lit LED with Local Dimming and the 940 is Direct Lit LED with Local Dimming. While, admittedly, this is an important difference that will have a fair amount of impact on overall picture quality, the fact that the Direct Lit is on a larger panel than the Edge Lit also means that you aren't getting the full impact of the difference as compared to what the delta would be if the panels were the same size. Said another way - increasing panel size will take a little bit away from overall PQ but you get that back (and possibly a little more) with the use of Direct Lit backlighting instead of Edge Lit backlighting.
Are the 940 models "better" than the 930 models? Yes, on paper. In the real world, however, the difference may not be as distinctive because some of that PQ difference will depend on use and overall impact from the room and lighting within the room during use.
Here's some additional data on the 930/940 D and E series as well as the 900E... The "D" sets use the "4K Processor X1" and "4K X-Reality Pro" engine, the "E" series sets use the "4K HDR Processor X1 Extreme" and "4K X-Reality PRO Dual Database Processing" engine, and the 900E sets use the "4K HDR Processor X1" and "4K X-Reality PRO" engine. The 900E sets are also ALL Direct Lit backlighting with Local Dimming. In terms of just the panel, the 900E has the best capabilities through the entire family of sets. But, the "D" and "E" sets outperform because of the processing engines that they have for direct rendering of 4K/HDR content as well as upscaling.
Anyone can read the spec sheets and understand that two sets have differences. Many can learn what the differences mean in terms of the technology and the potential for differences in PQ. We all benefit when -details- are offered because it gives folks more information to work with and the ability to make better decisions.
Originally Posted by Ricoflashback
Touche! You forgot - "OLED is better."
And you forgot "OLED isn't any better" so we have both sides of the argument. lol