Originally Posted by Radvlad
x940C owners like to refer to the x940D as a downgrade, while x940D owners consider it an upgrade... ;-)
x940d can't be called an upgrade since
1. lesser zones
2. lesser nits
3. losing side speakers (this could go either way, aesthetically), it looks smaller (x940c is 79" wide)
4. less premium feel/build
5. it does not have newer technology
Don't get me wrong, picture wise, they are about the same. Sony made 940D much more affordable at release by removing speakers, zones and etc.(940C was like $9000).
Now 940E does have a better X1 Extreme processor with the promised new tech inside. Based on spec it should be better than 940c or 940d but inferior to the ZD9. Seeing the ZD9 in person, to me it is about 10% better than C or D with better brights and blacks but price jump is more than 50%. I'd rather wait until second gen Sony OLED next year for the upgrade. And once I seen a 75", no way I am going back to 65", you lose too much wow factor.