Well, *very* early first impressions are basically EXACTLY what I would have expected.
First thing I did was flip on Live TV and work my way to some live football on ESPN by way of:
NVidia Shield --> Non-4K HDR capable AVR --> 940E
Out-of-the-box, with the picture setting set to "standard", the football game looks kinda like crap. I've bought/fiddled with/calibrated enough TVs to know that this is not surprising, and as a result I was not overly alarmed.
There was a 30-45 minute "learning curve" as I figured out how to work the menus and change the picture settings (harder to figure out than I think it should have been, but I got from A to B eventually), and after basically inputting the famous "10k SDR Settings", with the only exception being bumping the motion processing up a hair, more in line with GadgtFreaks... and man, what a difference.
I had very little doubt that this thing was going to look great for 4K UHD Netflix streaming and for full uncompressed 1080p Blu Ray streaming (via Plex on my NVidia Shield). I tried both of those next. First Netflix 4K UHD by way of the built-in Netflix app, and heading back to my AVR by way of ARC. And then back to my NVidia Shield running Plex to play some uncompressed Blu Rays. I set the TV to the out-of-the-box "CinemaHome" setting, and without any tinkering, yea, it looks pretty great for both of these applications. Probably room for improvement, as others (including 10k, GadgtFreak, and RTings) have all indicated. But yea. Props to Sony for having an out-of-the-box setting like that, that comes as close to the mark as I feel like this does.
My concern all along was Live TV, and particularly fast-motion sports. And my initial impressions, once I pounded the recommended settings into the "custom" setting, is, "this will work". Of course it doesn't look like Blu Ray. It's compressed 720p Comcast ESPN broadcast. But I am pleased to say that the picture is strong. I'm pleased.
Can't wait to play with it more tomorrow. I'm not AT ALL a hardcore gamer, but I'm looking forward to firing up some light gaming via Shield tomorrow and seeing how it does...
Last edited by psuKinger; 08-31-2017 at 08:22 PM.