I purchased the 75C803 during costco's $1399 sale. I have a C7 OLED, 55P607, and last generation Panasonic plasmas. This thing is incredible, especially for the price. The colors are extremely vivid but accurate, the contrast ratio is excellent (no local dimming but it doesn't need it, the black are amazing), and the overall image quality is incredible. Another bonus is that it has a glossy screen, not semi-gloss like other sizes. This makes the image appear sharper. It is a keeper for sure. Another interesting thing I found was that the 75" C803 has motion interpolation, as well as BFI, both of which have option for Low, Medium, High, and Off. The motion interpolation is actually excellent with far fewer artifacts than I see with Samsung motion interpolation, but not as good as Sony. The input lag also measures ~16ms with my leo bodnar tester. This set would be a great price even at $2500. The image quality combined with the Roku platform is just excellent. Highly recommend this set.