Originally Posted by Damar1979
Case in point, the Q9 from 2017. Samsung was riding high off of their KS line from the previous year and released the Q9 in 2017 at a ridiculously high price..... And the reviews weren't exactly all full of praise. Enter our Q9FN from 2018, they charged less for it (the 65 inch was $2000 cheaper than the Q9 of 2017) and it was regarded as one of the best led's of 2018 and even still to this day. Similar for the Q90r even though our TV's still hold top regard for best contrast and black levels.
I honestly think their strategy this year is going to backfire.
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The 2018 lineup was absolutely a move by Samsung to give the QLED lineup a 'premium' reputation. 2017's decision to go exclusively edge-lit was a colossal mistake, and everyone was basically saying "why not go OLED at that price?".
That is when they went with the FALD tech in the 2018 models, while also giving premium build quality, brightness, and contrast. 2019 stepped back the build quality (even the Q90R was noticeably cheaper looking and feeling from the Q9FN), and added the wide angle tech (again, to address any potential drawbacks when put up against OLED), and had the AI processor make up the difference for decreased brightness and contrast the wide angle tech brought about.
I personally still feel the 2019 lineup was a trade-off from 2018, rather than a flat out upgrade. But I have my bias.
As of now, Samsung's QLED line in turn has been killing it in sales. The reputation has been not just salvaged, but now established as quality in the general market (home theater enthusiasts, notwithstanding). Beyond that, QLED has a competitive advantage in terms of cost over OLED when it comes to 8K.
And that is why the 2020 QLED lineup is what it is. From the 4K to the 8K, Samsung is looking to make sure this year gives them the greatest profit margin on each unit - to the point where the value simply isn't there for the consumer this year.
Get those 2019 models while they are on sale and available. I am still intrigued to see what the reviews will show. Rtings will be fun to keep track of this year.