Wow. So basically this set is now affordable for the masses so here comes the flood.
I just love how easy it was to hate this TV when it was expensive. I mean, I get it.. you want perfection when you spend a lot of cash. But people never seem to understand the law of diminishing returns.
Guys.. This is the one of the best LCD TVs out there. Period. The ONLY reason(s) to go with another TV are specific. Such as.. OLED if it fits your viewing habits, or perhaps Samsung Q90 if reflections are horrid in your area. Otherwise, this is the best. It's bright (good), fast (good), upscales THE BEST, and has an angle viewing layer (good). Why all the questions? Yes, everyone hated on this set when it first came out, but that doesn't mean it had issues.. that was just because people had unrealistic expectations, and love to nit-pick the king of the hill. It succeeded the Z9D which was $9000 when launched. This TV, which outperforms that Z9D in most areas, was launched at half the cost. Of course everyone cried about contrast and black levels because SONY took a different approach to this TV - a less costly and more informed approach. As viewers buy larger TV's and thus sit relatively closer to them, X Wide Angle is a MUST.. however it degrades contrast during *TESTING* (not real world use, necessarily).. so reviewers just loved to nit-pick the "contrast issue" without ever taking a step-back to fully understand the situation.
At the end of the day, it's simple. There are dozens of people in this thread that actually bought the TV despite the noob-reviewer's hate, and we freaking love it. We saw through the BS and are happy that we did. I almost hope that you overly-skeptical type DON'T buy this set so that it can remain the best unappreciated TV out there. You probably don't deserve it, and I love being the underdog.
Finally... Blooming. The TV gets really bright so, all else equal, it will bloom more than other TV's. That's just science. Is that a bad thing? No. If you want the same blooming levels of other TVs, just turn down the brightness. In HDR mode this can be done by using a lower setting for XDR.. I keep mine on low, and local dimming on medium, and I never notice blooming unless it's absolutely the most stressing image such as the bright, white SONY logo against a fully back background.
Tongue in cheek aside... Cheers.