New Master Series Z9G TVs Unveiled by Sony at CES 2019
Sony unveiled several new TVs at CES 2019 including new entries for its Master Series. Included is the impressive Z9G series that features an 8K 98" model that uses the company's Backlight Master Drive tech.
Full press release:
"Sony Electronics Inc. today announced the new MASTER Series Z9G 8K LCD and A9G 4K OLED televisions. Sony’s MASTER Series TVs represent the pinnacle of picture quality available to home viewers, capable of displaying images that faithfully convey the creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, color, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode and IMAX Enhanced to further ensure that content is delivered as intended. Both new models feature the latest generation Picture Processor X1™ Ultimate for accurate detail and contrast. Introduced last fall with the inaugural MASTER Series models, this processor plays a vital role in delivering the high-quality picture in the MASTER Series.
The Picture Processor X1 Ultimate has a unique algorithm specially developed for 8K that can intelligently detect and analyze each object in the picture, resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent. Premium quality sound is a key part of the viewing experience as well, and both the A9G and Z9G models have the new Sound-from-Picture Reality feature, which faithfully reproduces the position of the sound on the screen so when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker off to the bottom.
“Continually innovating to exceed our customers’ expectations is a core element of Sony’s premium strategy,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “Our new MASTER Series TVs combine larger screen sizes, 4K and 8K resolution, and unique Sony image-enhancing technologies to create an extraordinary and highly immersive viewing experience.“
Z9G Super-Large Sized TVs
Larger TVs are becoming more popular and Sony’s goal with delivering new Z9G 98” and 85” class TVs is to maximize the super-large screen experience in the living room. In order to deliver premium picture quality in such extra-large screens, Sony is introducing extra resolution with its first consumer 8K television. With twice the number of horizontal lines and vertical lines, 8K provides four times the pixels of 4K (or 16 times the resolution of HD). This higher resolution results in a more immersive viewing experience as 8K resolution means the larger-sized TVs look great up close with virtually no pixel differentiation.
Experts know that picture quality is not only about resolution. As screen sizes get larger, the processor plays an even more critical role in delivering premium picture quality. Utilizing a proprietary algorithm, Sony’s powerful Picture Processor X1 Ultimate has been optimized to handle the 33 million pixels of 8K. The same processor also enables the newly developed 8K XReality PRO to upscale any content to near-8K picture quality using a new, dedicated 8K database to refer to for even more precise, detailed upscaling. With a long history and expertise in developing professional cameras and monitors, Sony recognizes that precision in constructing fine signal processing components results in an immediately visible difference to the whole image.
In addition, completely new dedicated 8K technologies have been developed for the Z9G series, including a Backlight Master Drive feature with full-array local dimming and 8K X-tended Dynamic Range PRO. The Backlight Master Drive on the Z9G has ultra-dense LED modules that are independently controlled, delivering unprecedented contrast with punchy brightness and pitch blacks. To optimize this backlight system, 8K X-tended Dynamic Range PRO uses the saved energy to intelligently boost the brightness in the areas where it needs to be boosted.
Accurate sound position is another key factor as TVs get larger. Taking the experience gained from its OLED Acoustic Surface Audio, Sony has expanded the concept to the Z9G LCD TV with Acoustic Multi-Audio. To deliver the Sound-from-Picture Reality experience, the new Acoustic Multi-Audio on the Z9G utilizes four front-facing speakers—two on the bottom and two on the top—to deliver a faithful sound position. Viewers will hear the sound coming from the screen, and not where the speaker is located. In addition, the Z9G has a TV Center Speaker Mode for people who have a home theater setup, whereby the TV becomes the center speaker. The sound experience is also enhanced by Dolby Atmos , which adds a wide, rich sound field.
The Z9G also features X-Wide Angle to ensure the picture retains its quality regardless of the viewing angle, enabling a wider viewing angle that reduces color shifts when viewing the screen off-axis, so colors stay true no matter the viewer’s position. While X-Motion Clarity minimizes motion blur without sacrificing screen brightness.
MASTER Series A9G (77”, 65”, and 55” models) 4K OLED TV Features
• OLED televisions that faithfully convey the creator's intent by delivering unprecedented black, authentic color and a wide viewing angle
• Picture Processor X1™ Ultimate provides the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing
• Pixel Contrast Booster – eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience
• Acoustic Surface Audio+ -- two actuators and two powerful subwoofers deliver multidimensional sound that immerses you in a whole new entertainment experience
• TV Center Speaker Mode provides choice to use the TV as the center speaker; beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance
• Slim wall mount design fits as close as a picture and blends effortlessly with your room
• Netflix Calibrated Mode that brings the creator's vision directly to the TV
• IMAX Enhanced feature brings a fully immersive, at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content
• Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound
• Android TV with hands-free help from the Google Assistant enables you to find what you want simply by talking to the TV; ask your Google Assistant to help you play TV shows, movies and more
• Easy to control smart remote – connect set top boxes and other devices via HDMI to your TV and control them all using one smart remote.
" - Sony
Editor, AVS Forum
Last edited by imagic; 01-08-2019 at 06:41 AM.