I'm not mad at this...
But I have two concerns:
One. There is no current standard and, indeed, no current connection for the delivery of 8K content. I would be sick if, like many of the early 4K adopters, I ended up with an 8K display that lacked the yet-to-be-engineered-or-announced ability to accept 8K content. Currently, the JVC 8K projector can't actually accept 8K content. Instead, JVC claims that a combination of oversampled content and their proprietary 8K upscaling would result in a superior image... from what I've read here the jury is still out on that.
Two. I worry that the race for 8K will take attention and resources away from something that I think a lot of consumers would really like to see: more affordable, truly BIG LCD/OLED panels. I'm talking 100" and greater here. I'm 100% in on 4K after years of being 'meh' on it when it was only available in small, flatpanel sizes. It took seeing 4K in a large format-- on a projector and screen-- to truly appreciate it's potential. I'm an unrepentant front projection stan because it's currently the best, most affordable way to experience large format entertainment at home. If direct view displays could offer an alternative that would be a big deal for a lot of people.
What to do if you find yourself stuck with no hope of rescue:
Consider yourself lucky that life has been good to you so far. Alternatively, if life hasn't been good to you so far, which given your present circumstances seems to be more likely, consider yourself lucky that it won't be troubling you much longer...
-- Excerpt from the Hitchhiker's Guide to the Galaxy.