Originally Posted by js950
Thanks for that but really, those pics are not representative of what one sees on the Sony 65x950G in the real world and is setup like a propaganda piece. That said, I have no doubt that the U9E has significantly better contrast. I'm just saying that the Sony doesn't look that grayed out in use. Don't know whether it's exposure or settings but they made it look like a poor IPS panel. Likely turned up the exposure to give the U9E more pop while leaving the Sony backlight at full blast.
They are longer term exposure photos to show how much light leakage the Sony has; and how little the U9E has. They have details on the camera settings in the article and fully explain why they did it. All photos taken were with same settings. What you see represents how much light leakage the Sony has (and every other FALD LCD today).
It really doesn't matter on the setting of backlight, the Sony has at best a ~ 4,000:1 native contrast with FALD added just trying to make the contrast better with tricks. It can't do this trick all the time... especially with HDR. The native contrast on the LCD itself is just too low to stop blooming/leakage.
Where as the U9E has a 150,000:1 contrast native and FALD; measurements have shown it to be able to do ~400,000:1 with the FALD activated.
The photos are there to show how much better the panel is on the U9E. And you see it's significant as you mentioned.
It means the *end of blooming
* from FALD
near perfect blacks
excellent blacks with very bright images (HDR)
Clean/clear near black images (unlike OLED which struggles with near black uniformity)
This tech takes LCD to the next level... Once this is out and matures it's going to be difficult to choose OLED as it will offer little to no benefit. And in fact it will actually start to fall behind; as OLED can't do HDR well and it's not good at near black. These next gen LCDs will be good at both.
What's also exciting is the ULED XD slated for the US is suppose to use a new generation panel with closer to 250,000:1 native. We'll see when it gets here; even if it's still 150,000:1 as the current TV that's amazing in itself.
I've been reading some of the Chinese review on baidu and once thing struck me that I didn't expect. Some reviews mention the viewing angle is also excellent. This comes as a surprise. Apparently the dual layer design somehow helps the viewing angle.