Originally Posted by Ice Cold
So big Chinese companies Huawei, TCL, Hisense have effectively push quality LCDs Sony, Samsung, LG, Out of the LCD market into OLEDs.
Something tells me this is bad news for the US consumer and for quality LCDs
You say this, but I don't see a whole lot of complaining going on over in the X950G owner's thread.. by actual owners.
Originally Posted by mike123abc
Or one could view it as these Chinese companies are closing in quickly on the quality of the Japanese and Korean companies, making the price premium not worth it in the consumer's eyes.
TCL is great, but so is SONY. It just depends on what you're going for. LCD is dying anyway, so any TV manufacturer that wants to continue to exist in the future is surely looking into emissive tech such as Micro-LED, etc. OLED is also emissive and can benefit from quantum dot tech. So technology is what's pushing Sony and Samsung out of LCD.. not their competition. Their competition is probably behind, and will follow. Companies like TCL often will let Sony innovate, then eventually those innovations will be passed down such as QLED now being on TCL. Once that happens, you can bet that the next big thing is coming, and it'll probably come from the likes of Sony and Samsung. Mini-LED is cool (new TCL 8 series), but to me it's just a stop-gap and won't really add anything or take anything away. Sony's BMD system was capable of Mini-LED results, if not better. But it (BMD) is just too expensive to justify in today's market. And I bet Sony isn't bothering to spend money to develop Mini-LED because they know that Mini-LED is, basically, already outdated. Honestly, TCL is probably making a BIG bet and hoping that they really cash in on the 8 Series before it's outdated (soon). I honestly think it's super risky, and I won't be surprised if TCL pays for it in the end. I just really don't think that there are that many people out there willing to pay so much for any LCD, much less a TCL. The reason Sony doesn't make the same quality LCD that they used to is because no one wanted to pay that much for an LCD! And now TCL is going to give it a shot? Luckily they can keep their prices a little less than Sony/Samsung because they spend less on R&D and marketing, but still. Risky.
So sure, the price premium might not be worth it today, in your eyes.. But that price premium is often what actually lends to innovation. I'm not saying that TCL can't innovate on their own.. I'm just generally speaking from history. That said, times are changing and the internet has changed everything.
But really, it all starts to make sense when you step back and look at the big picture (no pun intended). Sony is obviously not worrying a whole lot about their LCD game right now. They've been there and done that. Now it's cheap to make a great LCD so they'll let TCL do it. They've already moved on. Besides, the big names still make a better product, even if the additional cost isn't worth it in everyone's eyes. The top dogs are still the top dogs.. until they go out of business and they aren't. ..that's where R&D comes in. Can't keep selling the same old tech for a premium forever.. eventually the new kids on the block show up and push you either out, or on to bigger things! Normal.