Very excited about this announcement. My current TCL 65 6 series is about 1 1/2 years old and really loving it. But if I can go up in size, then I'm very interested. I will wait for 1. reviews of the 8 series and 2. lower price. I'm sure the big price jump is partly due to new tariffs, and I expect those to go away eventually.
The screen of my current TCL is still crazy amazing to me, but it would be nice to remove some of the halo effect that still is there.
Also the Dolby Atmos included on the TV is interesting. I have a Samsung Atmos sound bar, that I hate with a passion. That sound bar is buggy, very buggy. Only reason I keep it is the "Night" mode that normalizes volume levels so that commercials aren't so LOUD! Too bad the TCL doesn't have a volume normalization feature built in. Blaring commercials and super quiet scenes in normal daily TV watching is annoying to me. Sure, I crank up the "movie" mode for movies where volume changes add to the experience, but just watching prime time or news or something, I much prefer a volume normalization application. Does anyone know if the TCL sound bars have this feature? Also, through ARC the sound bar is not any more loud overall than the TV is without the bar. The Samsung will get much louder, just not through ARC.
P.S. I had a great experience with TCL support when I complained on another forum about the Samsung sound bar not originally working. I blamed it on Samsung, but after my 3rd sound bar replacement and still no ARC sound something else was up. TCL support recognized that, contacted me (I didn't contact them...) and offered to replace the main board of my TV for free. Now the sound bar works. Big kudos for TCL on that move.
I'm also ticked that ARC doesn't support Dolby Atmos, at least from my research it doesn't. So the inclusion of a sound bar that does Atmos is still not quite up to par. With my Samsung, I'm required to provide a 3rd input directly to the sound bar from the source in order to get Atmos to work. It won't come directly from the TV from what I can tell with Atmos demos and such. I use my Xbox to do this, and it's annoying to have to fiddle with settings each time I want to get the full experience. Hopefully ARC will be updated in the future to allow this directly from the TV. I'm about done with external boxes/consoles and such on my main TV. Would much prefer a cleaner setup.
Good things I see from TCL, and can't wait for the hands on reviews of the 8 series! I hope they also improved the ROKU experience. The current TV I have the ROKU seems about the same as one of their "sticks", and not the premium ROKU devices. More power and more storage would be a big thing to me. Plus, the ability to use an SD card for more storage possibly.