Originally Posted by Rysa_105
The 950 is the better tv, having seen it side by side to the 900F, both in 75". Don't go by measurements, the human eye doesn't perceive contrast the same way a meter reads contrast on a black and white square test pattern. If native contrast measurement was what only counted, then the Z9D should have looked weaker in picture than a 940E because the contrast measurement on the 940E is higher, however seeing a Z9D next to the 940E, the Z9D is the better looking tv.
Re shopper due diligence, I think he/she should use all info that's available before making a decision. Such as, online reviews and tests, word-of-mouth (face-to-face, online forums), and in-store TV auditioning. All have valuable roles for decision making.
Reading reviews and tests can be daunting at first, but once one begins to decipher terminology, measurements, product difference, bias, etc., "the battle" is half won.
Spending a moment with measurements. I find them useful in side-by-side comparison, if there's a significant gap with the two measurements, and if they're about the same, how do they compare with other comparable product?
Native Contrast Ratio is one of the important measurements, especially if you're comparing a TV with wide angle tech to a TV without, and room suitability.
For too many years shoppers had to rely mostly on advertising and overzealous sales people. Take advantage of what's available now. Cheers.