Originally Posted by IronManFan
Oh, I'm not arguing that DV on Samsung shouldn't happen. I truly wish it would -- I'd love DV on my Q9FN! I'm just guessing it won't.
The other factor beyond corporate pigheadedness is that as TVs get brighter and AI gets smarter at processing metadata, perhaps Dolby Vision may become less necessary? I have no idea. I'm sure more technical minds have better insight into that area.
Originally Posted by Nillaz
I've been saying this for a long time now. As it currently stands the biggest bang for your buck with Dolby Vision comes on lower brightness displays. It would certainly be nice if Samsung would stop fighting this and get on the same page as every other major manufacturer, but it's pretty easy to make the argument that on the super high luminance displays that Samsung targets at the higher end of their lineup the impact that Dolby Vision currently has is fairly negligible. I expect that will change eventually as display tech becomes more sophisticated but for now it is what it is.
One "criticism" of Dolby vision is that it does not result in uniformity between different TV's. Instead, by trying to "maximize" the capability of individual TVs, it presents a different picture on each model TV where it is implemented & this is distinctly different from different TVs all matching a mastering display.
Ideally, if a TV can fully handle an HDR10 master, then Dolby Vision is indeed not needed (presuming 1000-nit or 4000-nit peak, 10-bit mastering).
At CES 2020 I saw the Q950 match a Sony BVM-HX310 mastering display on scene after scene. Whether any other model can do this is not so clear but the 2020 flagship should have no need for Dolby Vision.
Having said all that, the reluctance of Samsung to add Dolby Vision is baffling. The company has in the past cited "cost" as a reason but that makes little sense when entry-level, bargain-basement TVs from second-tier brand names have Dolby Vision built in. I suspect it has more to do with Samsung not wanting to use technology from another company. But then look at TCL, which uses QLED, HDR10+, relies on Roku and also features Dolby Vision on its sets... it's a most successful formula!