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Sony TV News from CES 2020

Full press release:

Sony Electronics Announces New 8K LED, 4K OLED and 4K LED Models, with Advanced Picture Quality and Sound Capabilities
-- New 75" Class (74.5" diag.) 8K LED and 48" Class (47.5" diag.) MASTER Series OLED added to TV lineup --
 

NEWS PROVIDED BY
Sony Electronics Inc. 
Jan 06, 2020, 17:00 ET

LAS VEGAS, Jan. 6, 2020 /PRNewswire/ -- (CES, Booth #17300 ) — Sony Electronics Inc. today announced new Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED televisions. Offering a premium viewing experience consumers have come to expect from Sony, this new lineup features proprietary technologies previously only found in Sony's MASTER Series models. These new televisions aim to deliver the most immersive viewing experience in their class, with evolving technologies and premium large screens, created to deliver content the way creators intended.

"Delivering a personalized, immersive and true-to-life viewing experience is a core focus when developing our next generation TVs," said Mike Fasulo, president and chief operating officer of Sony Electronics North America. "This lineup offers incredible new features to optimize the consumer experience and continue to deliver the creator's intent in both 4K and 8K resolution."

By utilizing Sony's best-in-class Picture Processor X1 Ultimate, clear and precise picture quality is achieved, offering customers a highly realistic viewing experience. Additionally, with TRILUMINOS Display, Sony reproduces the subtle nuances of color, light and gradation from video lens to living room, offering more shades of red, green and blue than ever before. Premium quality sound is a key part of the viewing experience as well, and the new models feature Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen to offer a uniquely lifelike experience. The new models will continue to deliver the creator's intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced1, which brings The IMAX Experience into the home by offering a new level of sight, sound and scale.

This lineup also introduces Ambient Optimization, a new technology that optimizes picture and sound quality in any customer environment. To bring this new concept to life, Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment. This new feature brings the television's full sound potential to any environment.  

In addition to Ambient Optimization, this lineup will feature a new Immersive Edge design concept. In order to maximize the immersive experience, a noiseless stand is now located at the edge of the screen. The minimalist stand is less noticeable, offering customers an improved and unobstructed viewing experience.  

For the upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.
New Lineup Highlights

·         Z8H's New Frame Tweeter: The most immersive experience is realized through enhanced picture quality, slim design and Sound-from-Picture Reality with Sony's new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.

·         X-Motion Clarity for OLED: This revolutionary technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate that is brighter and clearer than ever before.

·         X-Wide Angle X950H Expansion: X-Wide Angle technology provides vivid real-world colors from any angle while retaining more brightness than other conventional LED TVs. Enjoy a great picture with incredible contrast from anywhere in the room. To offer an even more impactful viewing experience, the X950H has expanded X-Wide Angle to 55" and 65" class size.

·         Z8H's Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H's backlit remote.

·         Android TV: The new lineup will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony's original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free. 

·         Hands-free Capabilities for X950H and Z8H: Sony's voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience.2 Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.

·         Smart Speaker Compatibility: With the Google Assistant2 and Amazon Alexa3 enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.

·         Easy Connectivity to Most Devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad or Mac4 5

New Sony TV Models and Key Features

Z8H [85" class (84.6" diag.) and 75" class (74.5" diag.) models] 8K LED TV features:

·         Delivers Sony's super-high 8K detail and lifelike picture quality
·         Utilizes Picture Processor X1 Ultimate to provide crisp, high contrast
·         Full Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
·         New Frame Tweeter technology offers immersive experience with Sound-from-Picture Reality and slim design
·         Offers a new backlit remote so customers can enjoy their viewing experience in darker environments
·         Two-position stand provides customers the flexibility to create a narrower stand for smaller TV cabinets
·         New Ambient Optimization optimizes picture and sound quality in any environment
·         TRILUMINOS Display reproduces the subtle nuances of color, light and gradation from video lens to living room
·         Dolby Vision and Dolby Atmos support
·         Features hands-free capabilities
·         Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
·         Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
·         Quick access to an array of content and services with Android TV
·         Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while faithfully preserving the creator's intent
·         4K 120fps compatible

MASTER Series A9S [48" class (47.5" diag.) model] OLED TV features:

·         Newly added 48" size meets consumer demand for smaller, high-quality OLED options
·         Small and central aluminum stand provides users with flexibility in smaller spaces
·         Offers best-in-class MASTER series picture quality in a smaller size
·         Includes Sony's premium OLED TV features, including Picture Processor X1 Ultimate, Pixel Contrast Booster and Acoustic Surface Audio
·         X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before
·         New Ambient Optimization optimizes picture and sound quality in any customer environment
·         TRILUMINOS Display reproduces the subtle nuances of color, light and gradation from video lens to living room
·         Dolby Vision and Dolby Atmos support
·         Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
·         Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
·         Quick access to an array of content and services with Android TV
·         Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while faithfully preserving the creator's intent

A8H [65" class (64.5" diag.) and 55" class (54.6" diag.) models] OLED TV features:

·         Utilizes Picture Processor X1 Ultimate to provide crisp, high-contrast and true-to-life picture
·         Offers Pixel Contrast Booster, which enriches colors at high brightness
·         X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before
·         Two subwoofers improve and enhance Acoustic Surface Audio
·         Now supports Dolby Atmos, in addition to Dolby Vision
·         New Ambient Optimization optimizes picture and sound quality in any customer environment
·         TRILUMINOS Display reproduces the subtle nuances of color, light and gradation from video lens to living room
·         Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
·         Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
·         Quick access to an array of content and services with Android TV
·         Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while faithfully preserving the creator's intent

X950H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.5" diag.) and 49" class (48.5" diag.) models] 4K LED TV features:

·         Offers Sony's best-ever picture and sound quality for 4K LED TVs
·         Utilizes Picture Processor X1 Ultimate to provide crisp, high contrast
·         Full Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
·         X-Wide Angle technology, which provides vivid real-world colors from any angle while retaining more color and brightness, will be expanded to 55" and 65" for this model
·         Features improved Acoustic Multi-Audio, Sound-from-Picture Reality concept with bi-amp system, which controls main speaker and invisible tweeter separately, and X-Balanced Speaker, a new shaped speaker unit that pairs slim design with sound clarity6
·         Flush Surface design offers sleek, bezel-less look7
·         New Ambient Optimization optimizes picture and sound quality in any environment
·         TRILUMINOS Display reproduces the subtle nuances of color, light and gradation from video lens to living room
·         Dolby Vision and Dolby Atmos support
·         Features hands-free capabilities8
·         Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
·         Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
·         Quick access to an array of content and services with Android TV
·         Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while faithfully preserving the creator's intent

X900H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.) and 55" class (54.5" diag.) models] 4K LED TV features:

·         New mid-range Full Array LED model
·         Offers Acoustic Multi-Audio9 with X-Balanced Speaker
·         Dolby Vision and Dolby Atmos support
·         Diamond cut bezel for slim design
·         TRILUMINOS Display reproduces the subtle nuances of color, light and gradation from video lens to living room
·         Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
·         Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
·         Quick access to an array of content and services with Android TV
·         Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while faithfully preserving the creator's intent
·         4K 120fps compatible10
·         NEXTGEN TV compatible1

Pricing and Availability

Pricing and retail availability will be announced in spring 2020.
For more information on new Sony television models, please visit https://www.sony.com/electronics/ces
For more information on all Sony televisions, please visit https://www.sony.com/electronics/tv/t/televisions

1 Available for select models.
2 Google Home device (sold separately) compatible with Sony Android TV devices. Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the voice control function.
3 Amazon Alexa enabled devices (sold separately) compatible with Sony Android TV devices. Amazon account required. Subscriptions may be required to access certain content. Sony TV and Alexa devices both require internet connection. Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
4 AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.
5 Apple AirPlay 2 and HomeKit features will be available on FY19 models Z9F, A9F, Z9G, A9G, X950G and X850G (85", 75", 65" and 55") and FY20 models Z8H, A9S, A8H, X950H, X900H. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries. Firmware update is required via network.
6 Bi-amp, X-Balanced Speaker only available for 55"-75"; Acoustic Multi-Audio for 55"and above.
7 Available for 55"-75".
8 Available for 55" and up.
9 Acoustic Multi-Audio for 65" and above.
10 Software update required.
11 Software update required.
SOURCE Sony Electronics Inc.
[https://mail]
 

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post #2 of 288 Old 01-06-2020, 03:49 PM
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ok, 3 questions:


(1) why only 4K-120 mention for 900H and not 950H ? makes no sense .. is it confirmed that at least 900H has full 48 gbps ports ?

(2) any mention at all for any kind of VRR support for 900H/950H ?
(3) X-Wide Angle technology - is it always on (cant turn off) or its an option in the settings to use it or not ?
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Originally Posted by UltimateDisplay View Post
ok, 3 questions:


(1) why only 4K-120 mention for 900H and not 950H ? makes no sense .. is it confirmed that at least 900H has full 48 gbps ports ?

(2) any mention at all for any kind of VRR support for 900H/950H ?
(3) X-Wide Angle technology - is it always on (cant turn off) or its an option in the settings to use it or not ?


I also find that strange. Does 950H have HDMI 2.1??



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post #4 of 288 Old 01-06-2020, 04:13 PM
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Guess the 900H is the upgrade to the 900F. Looks to me not that much of an upgrade to the display. I’m I missing something?
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post #5 of 288 Old 01-06-2020, 06:23 PM
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Sony having a 48" OLED too is cool.

A8H gets upgraded to the X1 Ultimate, where the A8G used the X1 Extreme. This is appreciated.

The Z8H won't have X-Wide Angle, but it won't have the BMD either, so for those who want an updated Z9D it's one step forward and one step back.

They double down on X-Wide Angle for the X950H; now it's going to be available in 55" for the first time ever!

X900H is downgraded from X900F; it appears it will have the older X1 processor instead of X1 Extreme.

The fact that they seem to be upgrading sound across the board for their higher-end TVs is interesting. Wonder how good it'll be on the LCDs.
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post #6 of 288 Old 01-06-2020, 06:52 PM
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Sony Z8H first look:

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Sony Z8H is not a master series. Seems like a big downgrade over Z9G.
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post #8 of 288 Old 01-06-2020, 06:55 PM
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Did Sony actually mention HDMI 2.1 hardware on any TVs? I noticed features but no mention of the hardware.


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Originally Posted by MechaGodzilla View Post
Sony having a 48" OLED too is cool.

A8H gets upgraded to the X1 Ultimate, where the A8G used the X1 Extreme. This is appreciated.

The Z8H won't have X-Wide Angle, but it won't have the BMD either, so for those who want an updated Z9D it's one step forward and one step back.


They double down on X-Wide Angle for the X950H; now it's going to be available in 55" for the first time ever!

X900H is downgraded from X900F; it appears it will have the older X1 processor instead of X1 Extreme.

The fact that they seem to be upgrading sound across the board for their higher-end TVs is interesting. Wonder how good it'll be on the LCDs.
The lack of BMD has me concerned. I was really looking forward to this set. I was hoping the Z9G would come in a 75" model.

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Originally Posted by New_to_4K View Post
Sony Z8H is not a master series. Seems like a big downgrade over Z9G.
Looks like 2020 is not the year for me. I wanted an 8K set for my next 5 year investment and the LG ZX and Sony Z9G are too expensive (I'm assuming that ZX will be). I can afford $7K tops.

Hope the reviews prove me wrong on the Z8H but my guess is it will compare to the 950G & 950H... I've been posting like crazy getting hyped for CES and this is a pretty big let down from LG and Sony.
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Did Sony actually mention HDMI 2.1 hardware on any TVs? I noticed features but no mention of the hardware.


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Nope, no mention of HDMI 2.1 on any set. As the show goes on maybe they will release other info.
Nothing about any MasterSeries set either which makes me think they may do a mid-year release again with a few more sets. John Archer over on Forbes mentions HDMI 2.1 for the Z8H. One other thing he mentions for the XH90 series, 4K 120fps compatible (via a future software update)

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Nope, no mention of HDMI 2.1 on any set. As the show goes on maybe they will release other info.
Nothing about any MasterSeries set either which makes me think they may do a mid-year release again with a few more sets.
when were they released last year? The ones released aren't very intruging. I was hoping to get something in late fall or early winter.
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No OTA atsc 3.0
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The lack of BMD has me concerned. I was really looking forward to this set. I was hoping the Z9G would come in a 75" model.
In another thread I predicted the Z8H would be more like an 8K Z9F, and I guess it pretty much is a Z9F if it didn't have X-Wide Angle?

Time will tell. I definitely expect it to have more dimming zones than the X900F, X950G and X950H, though.

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Nope, no mention of HDMI 2.1 on any set. As the show goes on maybe they will release other info.
Nothing about any MasterSeries set either which makes me think they may do a mid-year release again with a few more sets.
I think so too. A9H (except for a 48" A9 model, but larger sizes will be a bit more advanced probably) and Z9H are absent, so those will likely be announced later in the year.
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post #15 of 288 Old 01-06-2020, 08:15 PM
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when were they released last year? The ones released aren't very intruging. I was hoping to get something in late fall or early winter.
I believe they were released in September.
Don't be surprised if we see other news released in the next few days as the show goes on
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I believe they were released in September.
Don't be surprised if we see other news released in the next few days as the show goes on
I hope you’re right! Last year the Z9G was announced around CES
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post #17 of 288 Old 01-06-2020, 08:22 PM
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No OTA atsc 3.0
It's listed for the X900H but not the others. Add that to the list of head-scratchers with this Sony lineup. I don't understand what they're doing.

Quote:
X900H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.) and 55" class (54.5" diag.) models] 4K LED TV features:
· NEXTGEN TV compatible
Software update required.
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I hope you’re right! Last year the Z9G was announced around CES
You are right, it was announced last year at CES, you are looking for an 8K set?
The A9G was out around September.
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You are right, it was announced last year at CES, you are looking for an 8K set?
The A9G was out around September.
Yeah, I want this to be my upgrade until 2024 or 2025 so I want it to be future proofed.

This quote from FlatPanelsHD has me really desiring 8K: “Our point is this: 8K may be, depending on distance of course, too high resolution for the human eye to appreciate the extra detail (compared to 4K) and it is only natural to have this discussion about the benefits of 8K versus 4K. However, our mind plays a huge role in how we perceive contrast, color, resolution and moving pictures in general (as demonstrated by the weird mind trick that the TV played on us). You can go to the eye doctor and look at the black on white letters but those letters do not represent in any way how you perceive complex picture compositions. And this is one of the points that we have been reiterating about 8K since we first saw Sharp's 8K prototypes way back in 2012. 2D 8K video can look almost 3-dimensional at times. There is so much picture information in 8K that it seems as if your mind perceives it almost as reality and starts to apply depth to it. This is not something you can measure easily or quantify with test patterns. You need to sit down, put aside your graphs, and look at the TV.” (I should note that this was from the review of the Z9G and they were very critical of the set hit still said this comment regarding 8K)

I was hoping the Z8H was gonna be the Z9G in a 75”.

Also, Vincent’s review of then Z9G on YouTube was very complimentary of the impact of brightness. So 2000+ nits and 8K are something I was looking in a top tier set. Or affordable 8K OLED which won’t happen this year (the ZX is “gallery” format).
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Hmm, while the news outlets are reporting that the 55" X950H will have X-Wide Angle, Sony themselves say "available on sizes above 55"." That would indicate 65" and up, no?
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post #21 of 288 Old 01-06-2020, 08:41 PM
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Hmm, while the news outlets are reporting that the 55" X950H will have X-Wide Angle, Sony themselves say "available on sizes above 55"." That would indicate 65" and up, no?
Isn’t the x-wide feature not desirable? It seemed to hold the z9f back. Or did the improvements they made in the Z9G make it a better?

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post #22 of 288 Old 01-06-2020, 08:54 PM
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Isn’t the x-wide feature not desirable? It seemed to hold the z9f back. Or did the improvements they made in the Z9G make it a better?
I'm not saying it's good or bad, it's merely an observation! Just thought it was an interesting contradiction.

I have no personal experience with X-Wide Angle, so I don't really have an opinion one way or the other. But yes, while contrast ratio and black level took a hit on the Z9F, it was supposedly improved on the X950G and Z9G. It still affects contrast, but not as much.

Who knows, it may be improved even further on the X950H? Either way, it should be better than the Z9F's first generation implementation.
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post #23 of 288 Old 01-06-2020, 09:01 PM
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Either way, it should be better than the Z9F's first generation implementation.
Not shure. 75Z9F had 288 local zones to improve blacks/contrast. X950G is MUCH worse with 60 zones
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Not shure. 75Z9F had 288 local zones to improve blacks/contrast. X950G is MUCH worse with 60 zones
Oh yeah, I know. That's a factor for sure. But native contrast is supposed to be less affected on the X950G (75" and 85") and Z9G, according to what people have said.

Again though, I have no personal experience with any of these TVs. I don't doubt the Z9F is a beauty, and most who have owned both tend to like the Z9F better than the X950G.
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post #25 of 288 Old 01-06-2020, 09:31 PM
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You are right, it was announced last year at CES, you are looking for an 8K set?
The A9G was out around September.
Wrong. The A9G of 2019 was launched around may, and was announced at CES. But A9F of 2018 was launched in september that year as well as annouced later in the year, whereas the A8F was announced at CES that year and saw an earlier release in the first half of the year.
So it looks like 2020 will be following the sony schedule and launch cycle of 2018 (not 2019), the A8H has been announced at CES and will launch in the first half, the A9H might get announced at a later sony event in the year and see a launch around september.
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Looks like 2020 is not the year for me. I wanted an 8K set for my next 5 year investment and the LG ZX and Sony Z9G are too expensive (I'm assuming that ZX will be). I can afford $7K tops.

Hope the reviews prove me wrong on the Z8H but my guess is it will compare to the 950G & 950H... I've been posting like crazy getting hyped for CES and this is a pretty big let down from LG and Sony.
CES Panasonic "letdown" was kind of funny, why bother?

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If you watched Panasonic's CES press conference, you could be forgiven for thinking the company didn't make TVs anymore. In an event that lasted 50 minutes, TVs were covered in less than a minute. In fact, the Japanese manufacturer only mentioned one TV – the new Panasonic HZ2000 flagship 4K OLED TV.
The presenter rushed by so fast that he didn't mention any specs, and almost no features.
https://www.avforums.com/news/ces-20...-oled-tv.17031
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Isn’t the x-wide feature not desirable? It seemed to hold the z9f back. Or did the improvements they made in the Z9G make it a better?
It's fine for those who need it, but their product lineup, marketing, and lapdog reviewers seem to be conveying that everybody should/will have it.

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post #28 of 288 Old 01-06-2020, 10:15 PM
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I am doing a 75 and 85 purchase this year and I need HDMI 2.1 and hopefully an upgraded Mediatek chip since Android always gets slower each release.

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post #29 of 288 Old 01-07-2020, 12:16 AM
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On paper it is disappointment for people like me who have been waiting and holding off for years to get an upgrade from X930E which would be better than Z9D for movie watching experience. I was expecting lot more as SONY could have implemented similar mini-LED panel as Z9D in X950H as the price to produce one would have cut down by a decent margin after 4Yrs which is a very long time.



At least they are catching up on gaming crowd with 4K 120Hz. That is obvious pointer for implementation for HDMI 2.1 unless they decide to throw in Display-Port for a change and exclusivity(not a possibility). Hopefully it supports G-Sync or Free-Sync, if it supports both it would be even better.



Now coming to OLED. I think SONY should improve its warranty policy or cut down price on extended warranty. LG is providing 3Yrs warranty(Min 2Yrs in some regions) and extended 2Yrs warranty for very minimal and affordable price. This gives peace of mind for consumers who plan to intensely use the TV and not be worried of potential risk for burn in or panel degradation. LG is providing good warranty support but sadly inferior picture quality compared to SONY OLED. In any case OLED is not meant to last more than 6-7yrs without degradation unlike LED TVs which can easily perform well for more than a decade with ease.



In any case this has been a disappointment again. Unless X950G miraculously get to have better back light control than X930E(not even Z9D) with its X-Wide angle implementation. I see no possibility of that happening.
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post #30 of 288 Old 01-07-2020, 02:24 AM
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Unless X950G miraculously get to have better back light control than X930E(not even Z9D) with its X-Wide angle implementation. I see no possibility of that happening.
We'll see. If X95 will get real improvement in dimmng control and zones number (100 zones and higher).
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