Originally Posted by VA_DaveB
Speak for yourself only please. Most normal people do buy TVs for the long run, it's our forum members are abby-normal buying and then returning/replacing TVs as sort of a hobby. Every person I know outside of this forum keeps their TVs until they fail and have to be replaced. My 2008 and 2010 plasma TVs are were moved to my beach house and still look excellent. And the 2008 1080p Panny has well over 30,000 hours on it. My 2005 720p DLP was in service in my basement until 2018 when it was replaced by a larger 4K LCD. While it's certainly true that today's TVs are not that robust, I expect both my two-year old 4K LCDs to last at least 5 more years. I have no interest in buying new TVs every two to three years just because they're there.
You're making my point and the only difference is definition of long-term. And yet here's what often does happen. People on forums like this make better choices for good TVs and know not to jump on the next thing until there are multiple or one game-changing reason to buy again. Most other people buy whatever looks good in whatever stores they normally frequent. If it lasts, it lasts. If it doesn't they just react and re-buy when necessary or the next gee-whiz marketed TV comes along.
Many of the people I know have gone through 2-3 TVs in the time I've had one. Most buyers don't see TVs as new/old the same way TV-heads do. They see it in terms of what's being sold/out there while TV-heads see it as what's the technical reason to upgrade/buy new. That's an important distinction because it's much easier to sell year-over-year incremental features vs must-haves and giant leaps.
TVs then aren't much different than autos. Lots of people see them as disposable (like car leases), and they want to have something new every few years just to have it. They also invest in soundbars and other items that aren't fully connected AV systems because it's easier to replace/upgrade the soundbar with the TV more so than a full AV setup.
I don't expect that most people on this forum are the average buyer. We're also not the market drivers because they're aren't enough of us. This is exactly why Sony, Samsung, and LG are splitting off the top features for their high-end pricey sets and leaving the tidbits for all other products. It's why often their sets from 2017/18 don't look or perform dramatically different from 2019/20 sets. In the meantime, they're selling hand over fists lower-end models with premium-brand names that the average buyer "thinks" is good. And they do buy those low-end sets. And they re-buy them again when something goes wrong or a new shiny one's available with a well-marketed but useless feature (ahem HDR10+) because they're cheap enough to not be painful to replace.
TVs used to last 20-25 years, but buyers don't want or care for that any more. In less than 5 years, TVs will have smart-assistance built-in and probably be taking space from other devices. As that happens, getting a few short years out of a TVs probably going to happen to the market-moving average buyers even more.
Not hard to see that coming at all.