, I've always loved Costco for their most friendly return policy (90 Days on TV's and most electronics with no-question-asked
which gave me a chance to discover how much I enjoyed LG & Vizio
). Found best Sony 'Flagship' on their "display" unit which I still enjoy 15 years later.
(KDL40WL135 $1499,99 "Last one = $1200
" and they didn't even have the box.)
Manufacturers can enforce a 'msrp' (actually the 'street price' on authorized dealers which controls advertising and this includes the price tag in the store). This levels price options and even when there's a 'sale' price in effect, it will be identical across Warehouse, Big Box's, local shops, Amazon Prime (but not their re sellers or eBay) and your local audio shop. Manufacturers have no control (or care) for the actual sales price agreeable between buyer and seller.
The box size (and weight) of most popular TV's are a tricky transport without strong help and a suitable vehicle (always obey "this side-up" and handle/unpack with knowledge and care to avoid entering a "screen-lottery").
Your local "Home-Depot" or Lowe's will rent you a suitable vehicle for less than $50 but the Motor Freight (aka "White-Glove" delivery) as mentioned above
is best and (there will be a crew of two) a couple of 'C'-Notes for tips will work wonders. I even got it hung on my existing wall mount which is strictly against normal company rules.
I would not feel right about investigating local displayed TV's to see which looked best without also making (a knowledgeable) offer to buy. This may (likely) be refused by most 'larger' companies but very likely accepted (or countered) by a locally owned shop (and who would you rather rely on support from
Check any sellers BBB ratings for any purchase of this cost to avoid sorrow, but as several have mentioned above: https://www.clevelandav.com/
has the best rep on this site and just like exploring your local display shops is well worth your time to learn from.
edit:> Local Costco had a beautiful Sony OLED on display, best PQ I've ever seen, but it was running a special demo loop. If interested, I'd have to see content I watch first. It was expensive.