I bought a 60F5350, which is the Costco version of this set. I bought it almost completely on the reputation of this series. When I went to Costco, this set was, by far, the worst looking picture in the store. Came home, turned it on, looked pretty bad. Both my wife and 10 yr old son were not impressed.
After dialing in the picture, FREAKIN AWESOME! We all continue to be impressed. Do not hesitate. The deals on these sets are un-matched for quality per dollar.